Celebrating innovation, scale, and real-world impression with Serverless Compute on Azure


We’re thrilled to announce that Microsoft has been acknowledged as a frontrunner in The Forrester Wave™: Serverless Growth Platforms, Q2 2025.

Microsoft is called a Chief in The Forrester Wave™: Serverless Growth Platforms, Q2 2025

We’re thrilled to announce that Microsoft has been acknowledged as a frontrunner in The Forrester Wave™: Serverless Growth Platforms, Q2 2025. We consider this recognition is a testomony to our relentless give attention to empowering builders, driving innovation, and delivering actual worth at scale for organizations throughout industries with Azure Features and Azure Container Apps. Obtain the complete report right here (Forrester subscription required).

Construct smarter, scale quicker with serverless compute within the period of AI purposes and brokers

Microsoft’s imaginative and prescient for serverless has at all times been clear: allow each developer to construct, deploy, and handle fashionable purposes with unmatched productiveness, safety, and agility—regardless of the structure, language, or workload. With Azure’s end-to-end serverless platform, now we have moved past function-as-a-service to a complete atmosphere the place containers, event-driven architectures, AI, and cloud-native patterns come collectively seamlessly.

Our serverless choices are designed to do greater than summary infrastructure—they’re the inspiration for constructing next-generation clever apps. With deep integrations into AI companies, sturdy occasion dealing with, and developer-centric tooling, Azure Features and Azure Container Apps make it simple for groups to rework concepts into impactful options.

What units Microsoft’s serverless compute platform aside?

  • Unified event-driven and container-based fashions: Azure Features and Azure Container Apps allow you to run any code, wherever, scaling immediately from zero to hyper-scale—supporting each serverless features and totally managed serverless containers with out worrying about underlying infrastructure.
  • AI integration at each layer: With native help for Azure OpenAI, serverless GPUs and AI toolchains, you possibly can embed generative AI, retrieval-augmented technology (RAG) patterns, and agentic workflows straight into serverless workflows, accelerating innovation in each app.
  • Greatest-in-class developer expertise: From Visible Studio and VS Code to GitHub Actions, GitHub Copilot for Azure and acquainted open-source frameworks, Microsoft’s stack places developer productiveness first—backed by intensive documentation, templates, and built-in DevOps capabilities.
  • Enterprise-grade safety and compliance: Azure presents complete identification and entry administration, role-based controls, and regulatory compliance, making certain your purposes and information are at all times protected.
  • Versatile pricing and internet hosting: Select between consumption-based serverless, devoted compute, or adaptive fashions. Options like Flex Consumption Plan and serverless GPU allow you to optimize for value, efficiency, and particular workload wants.
  • Seamless and instantaneous scaling: Immediately scale from zero to international with negligible chilly begin delays—making certain always-on efficiency and real-time responsiveness for AI-powered and event-driven workloads, with out handbook intervention or infrastructure administration.
  • Trade impression: With over a decade of working a dependable cloud platform, we help mission-critical workloads throughout monetary companies, manufacturing, media, retail, and past.

Actual-world impression: Buyer success tales

Our prospects proceed to encourage us, displaying what’s attainable with Azure Features and Azure Container Apps:

  • Hera House Mission: Hera House Companion, in collaboration with Terra Mater Studios, European House Company and Affect AI, is utilizing Azure Container Apps and Azure AI Foundry to energy the Hera AI Companion—an interactive, multilingual expertise that lets customers converse with a spacecraft in deep area—whereas additionally enabling speedy satellite tv for pc picture evaluation and streamlined AI mannequin deployment to speed up innovation in space-based environmental insights.
  • Coca Cola: By adopting Azure Container Apps and Azure Features to orchestrate real-time interactions in its international “Create Actual Magic” vacation marketing campaign, Coca Cola created a serverless, AI-powered Santa to have interaction over one million customers throughout 43 international locations in 26 languages with customized experiences.
  • NFL: The Nationwide Soccer League integrates Azure Container Apps into its scouting platform, NFL Mix, to ship real-time, sideline-ready AI insights, remodeling hours of handbook evaluation into seconds of actionable information for coaches and scouts—with out managing infrastructure.
    to energy superior fan engagement platforms, delivering real-time updates, customized content material, and information analytics throughout dwell occasions—all at huge scale.
  • Indiana Pacers: The Pacers construct a real-time, in-arena captioning system that delivers instantaneous, correct captions to followers, enhancing accessibility and redefining the dwell sports activities expertise by means of serverless compute and AI.
  • Coldplay: The enduring band, Coldplay, companions with Pixel Artworks to ship immersive, AI-driven visible experiences at dwell exhibits, mixing creativity and expertise in actual time utilizing Azure Features.
  • Heineken: Heineken is leveraging Azure Features to construct safe, scalable AI brokers that automate workflows and energy real-time RAG experiences—enabling clever, cost-optimized innovation throughout its international operations.

These tales are only a glimpse into the transformative potential of serverless at Microsoft. Go to the Microsoft Buyer Tales for deeper dives into how organizations are succeeding with Azure Features and Azure Container Apps, and take a look at the most recent Construct updates for much more innovation highlights.

Innovation continues: Construct what’s subsequent with Microsoft serverless

This recognition as a frontrunner isn’t only a milestone—it’s a launchpad for what’s subsequent. We’re repeatedly investing in AI-powered growth, seamless hybrid cloud, and versatile deployment fashions. Our latest updates at Microsoft Construct spotlight superior AI apps and brokers, new serverless GPU capabilities, and an ever-growing ecosystem of instruments, templates, and associate options that will help you modernize, construct, and scale.

Whether or not you’re constructing clever brokers, orchestrating real-time information, or delivering partaking digital experiences, Microsoft’s serverless platform supplies the facility, flexibility, and belief you want.

Be a part of us on this journey. Discover the most recent on Azure Features and Azure Container Apps, and let’s construct the longer term—collectively.


Forrester doesn’t endorse any firm, product, model, or service included in its analysis publications and doesn’t advise any particular person to pick out the services or products of any firm or model primarily based on the scores included in such publications. Data is predicated on one of the best accessible sources. Opinions mirror judgment on the time and are topic to vary. For extra info, examine Forrester’s objectivity right here .



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