Philips Hue Expands Good Lighting Portfolio with Play Wall Washer and AI Assistant


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Signify has introduced a brand new addition to the Philips Hue sensible lighting vary with the launch of the Play wall washer. This product goals to offer a extra immersive dwelling leisure expertise via wide-angle lighting and dynamic sync capabilities. Alongside this launch, Philips Hue is increasing the rollout of its generative AI assistant, with the UK set to obtain entry in July and international availability anticipated by the top of August.

Immersive Lighting with a Design Focus

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The newly launched Philips Hue Play wall washer is designed to reinforce leisure areas, combining gentle efficiency with a minimal, fashionable aesthetic. Constructed from matte aluminium and that includes a clear projection window, the wall washer differs from typical plastic-bodied lighting equipment. Its design permits it to mix seamlessly into dwelling environments, whether or not switched on or off.

Utilizing what Signify calls ColorCast projection expertise, the Play wall washer creates wide-angle gradients throughout partitions, delivering ambient results for movies, video games, and music. These lighting results react in real-time to on-screen content material when used with Hue Sync apps or the Hue HDMI Sync Field.

When not in use with leisure content material, the gadget shifts into an ambient lighting mode, producing a steady wash of color that may be personalised. The projection vary will be adjusted by repositioning the gadget nearer or farther from the wall, giving customers bodily management over the lighting impact.

Compatibility and Management

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The Play wall washer integrates absolutely into the Philips Hue ecosystem. Management is obtainable by way of the Philips Hue app, voice assistants (Amazon Alexa, Google Assistant, and Apple HomeKit), and current Hue equipment. The app’s up to date interface features a 3D drag-and-drop software that enables customers to visualise and alter the gadget’s gentle path and placement extra precisely.

This addition aligns with Philips Hue’s broader method of treating lighting not solely as a practical function but additionally as part of inside styling. The corporate emphasises that the Play wall washer is as a lot about visible attraction when idle as it’s about delivering lighting efficiency.

International Launch Timeline and Pricing

The Philips Hue Play wall washer shall be out there in varied configurations and areas. All fashions are launching within the EU, UK, USA, and Canada in June 2025, with additional availability in different international markets later within the yr.

Availability Timeline:

  • June 2025: EU/UK, USA, Canada
  • September 2025: China, Japan, Korea, Australia, New Zealand

UK Pricing:

  • Single pack (black or white): £169.99
  • 2-pack (black or white): £299.99

Generative AI Assistant Expands to the UK

Alongside the {hardware} launch, Philips Hue is increasing its AI assistant – a generative software designed to simplify and personalise lighting experiences. Already stay within the Netherlands, Belgium, and Luxembourg, the assistant permits customers to enter moods, kinds, or events via textual content or voice. The system then both suggests an current lighting scene or creates a brand new one if no appropriate match exists.

The assistant at the moment capabilities when the Hue app is ready to English and is predicted to launch within the UK in July 2025, with a world rollout finalised by the top of August.

Future updates will add options similar to scheduling, automation, and in-app chatbot assist. These enhancements are a part of Philips Hue’s technique to make sensible lighting extra intuitive and conscious of consumer wants.

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