Apple Intelligence has been a PR nightmare for the corporate. Software program chief Craig Federighi and different prime Apple executives are involved about how the corporate has dealt with your entire ordeal. Now that Apple has confirmed that probably the most thrilling AI characteristic is being delayed but once more it is smart that it has eliminated this video.
Leaving it up would have solely drawn extra detrimental consideration as folks would have continually referred to it and requested Apple the place its promised options have been. It additionally doesn’t make a lot sense to maintain promoting one thing that simply isn’t taking place any time quickly.

A nonetheless from the now-removed video about private Siri. | Picture credit score — Apple
The personalised Siri was presupposed to be a real AI companion to folks utilizing Apple gadgets. It could plan their whole day with them, fetch particular knowledge from storage in seconds and bear in mind the consumer’s preferences for sure actions.
Private Siri would have additionally been in a position to interface with apps on the iPhone 16, permitting it to hold out actions with out direct consumer enter. Sadly all of the delays imply that individuals who purchased the iPhone 16 will not be going to get what they have been proven. In actual fact, I wouldn’t even be shocked if the Siri revamp retains getting delayed after the launch of the iPhone 17 sequence.
No matter route Apple decides to take, let’s hope that the corporate is ready to ship on its guarantees quickly.
