Samsung facilities its imaginative and prescient on delivering a real AI companion throughout the Galaxy ecosystem, spotlighting the Galaxy S25 collection and lengthening its AI-driven experiences to the brand new A lineup, well being and residential experiences
Samsung highlights its newest developments in Galaxy AI and end-to-end software program options, empowering community operators to totally unlock the advantages of AI expertise
Samsung Electronics is about to redefine cell AI experiences at Cell World Congress 2025, happening at Fira Gran By way of, Barcelona on March 3-6. Samsung’s Cell eXperience (MX) and Networks companies will current their newest AI improvements, together with the subsequent evolution of Galaxy AI1 and its software-centric networks.
Samsung’s imaginative and prescient to ship a real AI companion via superior cell AI innovation might be on full show at MWC, from the Galaxy S25 collection to the brand new Galaxy A collection and its first XR headset, Venture Moohan. This consists of an unique have a look at Galaxy S25 Edge, the slimmest Galaxy S collection system ever, which advances Samsung’s legacy of pioneering cutting-edge {hardware} innovation. Guests can even be capable to discover how AI is shaping the way forward for well being and residential life, setting a brand new normal for clever, linked residing. These transformative AI developments are backed by Samsung’s core promise of uncompromising safety and privateness at each stage for its customers.
Experiencing the Full Potential of Galaxy S25
Main the paradigm shift of cell AI telephones, the brand new Galaxy S25 collection transforms the way in which individuals get issues performed, create and play. Past its AI developments, the Galaxy S25 collection additionally brings its state-of-the-art digicam capabilities and efficiency to the forefront, with hands-on experiences demonstrating the facility and pace that kind the inspiration of each Galaxy system.
In an area highlighting how Galaxy S25 acts as an indispensable AI companion serving to to get duties performed extra seamlessly, guests will get to see and expertise:
- Seamless expertise throughout apps:2 See how duties like discovering a restaurant on Google Maps and sharing particulars through Messages turn out to be easy with a single voice command with Gemini — now obtainable on Samsung, Google and choose third-party apps.
- Circle to Search3 with Google: Search your cellphone display screen in additional useful and contextual methods like recognizing URLs and visiting a web site with a single gesture.
- Gemini Dwell:4 Use pure dialog for brainstorming, studying and rehearsing with real-time responses and help for photos, information and YouTube movies.
- Now Temporary:5 Take a look at the customized content material snapshot primarily based on tailor-made insights, in addition to proactive suggestions via Now Bar6.
The expertise continues with Galaxy S25’s superior digicam expertise and introduces new methods to create, together with:
- Drawing Help7: Customers can take content material creation to the subsequent stage with clever sketch refinement and enhancement.
- Gallery Search8: Pure language-based search makes it simpler than ever to seek out reminiscences in conditions.
- Filters: Distinctive portrait results and discover new filter choices, add a private contact to images taken in portrait mode.
The final zone, that includes new methods to play, will give guests a better have a look at:
- Snapdragon® 8 Elite for Galaxy: The personalized chipset in collaboration with Qualcomm pushes its efficiency to the restrict, making certain high-speed gameplay, enhanced responsiveness and high-quality visuals for even essentially the most demanding titles.
Alongside the Galaxy S25 collection, guests can see Samsung’s final {hardware} innovation that includes essentially the most ultra-slim design but on Galaxy S25 Edge.
With its dedication to democratizing cell AI experiences, Samsung will unveil the brand new Galaxy A collection, — together with the Galaxy A56 5G, A36 5G and A26 5G — which integrates Superior Intelligence, making the most recent highly effective Galaxy AI expertise accessible to much more customers. The Galaxy A collection additionally takes the digicam expertise to a brand new stage with creator-focused instruments together with the fan-favorite Object Eraser. Increasing Samsung’s AI-driven improvements, the brand new A collection delivers dependable efficiency and long-term worth, supported by six OS upgrades and 6 years of safety updates for an ever-evolving, always-secure expertise that lasts.
Elevating On a regular basis Life With AI
Guests at MWC 2025 can even have the possibility to discover how Samsung is enhancing on a regular basis life at residence and bringing new ranges of management and perception into customers’ well being journey with clever, linked experiences.
In a zone all about new methods to remain wholesome, the varieties of AI-driven each day well being insights at Galaxy S25 customers’ fingertips might be on show, together with Vitality Rating, Wellness Suggestions and Sleep Insights. These options provide detailed and customized well being experiences that present a holistic view of the person’s well being standing all tailor-made to particular person well being information and pursuits. With examples exhibiting seamless integration with linked apps like SmartThings and Samsung Meals, customers can see how Samsung is working to construct an end-to-end healthcare expertise that simplifies wellness for everybody.
The sales space can even carry to life new AI-powered capabilities that enable customers to soundly and conveniently handle the house via device-to-device connectivity. Protected by Knox Matrix safety, Dwelling AI eventualities will showcase good residing with straightforward system setup and management enabled by the SmartThings platform.
Chopping-Edge Innovation Constructed on a Sturdy Galaxy Basis
Safety is on the core of Samsung’s AI developments, making certain each expertise is constructed on person management, transparency and sturdy safety. In a zone for the Galaxy Basis, useful details about the Private Knowledge Engine9 — which ensures customized information generated on system is protected against entry by apps apart from Galaxy AI and additional secured by Knox Vault10 — might be obtainable.
Samsung will unveil its first Android XR headset, Venture Moohan, providing a glimpse into the way forward for AI-powered prolonged actuality. By integrating multimodal AI with superior XR capabilities, this ground-breaking system marks a major step towards extra context-aware and customized experiences that improve on a regular basis life in extremely immersive methods.
Guests can discover these AI improvements first-hand at Samsung’s Galaxy Expertise Sales space in Fira Gran By way of Corridor 3.
Realizing an Finish-to-Finish Software program Community, The place AI Unleashes Its Full Potential
Together with revolutionary cell applied sciences, Samsung will current how it’s advancing next-generation networks with AI at a personal sales space. As a worldwide chief in virtualized and open networks, Samsung affords end-to-end software-based options to operators, empowering them to optimize their foundations to use AI in each layer of their networks.
Key highlights of the sales space embrace Samsung’s versatile virtualized RAN (vRAN) resolution, its newest 5G radios and Samsung CognitiV Community Operations Suite (NOS), an, clever community automation resolution. Numerous enterprise 5G use circumstances might be on show as effectively.
Samsung can even showcase its continued efforts in elevating software-based networks by leveraging its sturdy companion ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and extra. Moreover, guests on the sales space will see how Samsung CognitiV NOS can carry larger advantages to telecom operators throughout lifecycle administration of its community from set up, operation to optimization. As a set of various AI-powered purposes, this automation resolution works as a key enabler to boosting efficiency, rising the vitality effectivity of the community in a extra clever method.
Some of the eye-catching sections of the sales space is the non-public 5G community zone. Samsung just lately collaborated with Hyundai to finish the business’s first end-to-end Decreased Functionality (RedCap) trial over a personal 5G community. Utilizing Samsung’s superior non-public 5G options, the businesses proved the potential of next-generation industrial non-public 5G connectivity by enhancing the battery life and vitality effectivity of 5G IoT units.
This non-public sales space11 might be situated in Fira Gran By way of Corridor 2.
1 Samsung account login could also be required to make use of sure Galaxy AI options. Samsung doesn’t make any guarantees, assurances or ensures as to the accuracy, completeness or reliability of the output offered by AI options. Availability of Galaxy AI options might range relying on the area/nation, OS/One UI model, system mannequin, and cellphone service. Galaxy AI options might be offered without spending a dime till the tip of 2025 on supported Samsung Galaxy units. Totally different phrases might apply for AI options offered by third events. Galaxy AI service could also be restricted for minors in sure areas with age restrictions over AI utilization.
2 Requires web connection and Google Account login. Service availability might range by nation, language, system mannequin. Works on suitable apps. Options might differ relying on subscription and outcomes might range. Arrange could also be required for sure capabilities or apps. Accuracy of outcomes will not be assured.
3 Service availability might range by nation, language, system mannequin. Requires web connection. Customers might have to replace Android and Google app to the most recent model. Works on suitable apps and surfaces. Outcomes might range relying on visible matches. Accuracy of outcomes will not be assured.
4 Gemini Dwell function requires web connection and Google Account login. Service availability might range by nation, language, system mannequin. Options might differ relying on subscription and outcomes might range. Appropriate with sure options and sure accounts. Solely obtainable to customers 18 years or older. Accuracy of outcomes will not be assured.
5 Now Temporary function requires Samsung Account login. Service availability might range by nation, language, system mannequin, or apps. Some options might require a community connection.
6 Availability of capabilities supported inside the apps might range by nation. Some purposeful widgets might require a community connection and/or Samsung Account login.
7 Drawing help function requires a community connection and Samsung Account login. A visual watermark is overlaid on the picture output upon saving with a purpose to point out that the picture is generated by AI. The accuracy and reliability of the generated output will not be assured.
8 Service availability might range by language, area or service. At the moment supported languages embrace Korean, English, German, French, Italian, Spanish, Chinese language, Japanese, and Portuguese. Accuracy of outcomes will not be assured.
9 The Private Knowledge Engine capabilities underneath the situation that the Private Knowledge Intelligence menu is on. Analyzed information might be deleted as soon as the Private Knowledge Intelligence menu is turned off. Private Knowledge Engine acknowledges choose languages and sure accents/dialects, together with however not restricted to Arabic, (Simplified) Chinese language, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Private Knowledge Engine at present analyzes Samsung native purposes.
10 Safety features or {hardware}/software program structure of Samsung Knox Vault on Samsung Galaxy A collection smartphones might differ from these on Samsung Galaxy flagship units together with S collection, Z collection, S FE collection smartphones and Tab S collection tablets launched from 2021 onwards. Availability of Samsung Knox Vault might range relying on the system mannequin.
11 Invitation Solely.
