On July 22 at Galaxy Unpacked July 2026, Samsung Electronics launched Galaxy Z Fold8 Extremely, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy Watch Ultra2 and Galaxy Watch9.
From foldables to smartwatches, Samsung’s newest Galaxy gadgets take totally different types however share the identical design philosophy — consolation.
Samsung Newsroom spoke with Hubert Lee, Govt Vice President and Head of the Design Staff, Cellular eXperience (MX) Enterprise at Samsung Electronics, to listen to how this strategy formed the brand new lineup.
Q. What had been the important thing design concerns for this 12 months’s Galaxy foldable lineup?
Right now’s Galaxy gadgets are quicker and extra highly effective than ever. We thought-about how we may go one step additional to ship a extra pure and cozy expertise.
Slimness and lightness are important to creating a snug consumer expertise, since they affect how naturally a tool opens, how comfy it feels within the hand and the way simply it suits into on a regular basis life. That’s the reason we contemplate not solely the product itself, but additionally each second of the consumer expertise it creates.
From an aesthetic perspective, we utilized the idea of “Emotive Geometry.” This design strategy brings human heat to Galaxy’s easy, refined types, making a balanced design that goes past highly effective efficiency to attach with customers on an emotional degree.
Q. What drove the growth of the Galaxy Z sequence portfolio?
Throughout seven generations of foldable innovation, we’ve gained a deeper understanding of how folks use their gadgets. As consumer expectations for foldables have turn out to be extra various, we’ve additionally acknowledged that no single foldable can meet each want – One dimension doesn’t match all.
Some customers prioritize productiveness and multitasking, whereas others worth portability. Based mostly on these insights, we expanded the Galaxy Z sequence lineup so every gadget may higher serve totally different priorities.
Q. Galaxy Z Fold8 Extremely is the slimmest Galaxy Z Fold but. What formed its exceptionally slim design?
The design idea behind the most recent Galaxy Z sequence is “Emotive Slim” — an strategy that focuses not solely on decreasing thickness, but additionally on how slim it seems and feels in on a regular basis use.
We utilized a mild slope to the body to make the foldable simpler to open and created a extra curved outer silhouette for a softer, extra comfy grip. We additionally minimized the flat aspect profile to create a visually slimmer look.
Q. Why was a passport chosen because the design inspiration for the brand new Galaxy Z Fold8?
The traditional passport is designed to be simple to hold, maintain with one hand and browse at a look. Those self same ergonomic rules formed Galaxy Z Fold8, extending our concentrate on consolation all through the gadget’s general structure.
When folded, it contains a 16:10 side ratio optimized for one-handed use. Unfolded, it turns into a extra immersive 4:3 show with balanced symmetry.
Q. How had been these colours chosen for the brand new Galaxy Z sequence?
Every coloration was chosen to replicate the life-style of the folks every gadget is designed for. Violet Shadow provides Galaxy Z Fold8 Extremely a classy, subtle look, whereas Lavender brings freshness and softness to Galaxy Z Fold8. Pink provides vibrant, playful power to Galaxy Z Flip8. Cream and Graphite spherical out the palette with timeless versatility.
Q. How did Samsung refine the design of Galaxy Watch Ultra2 and Galaxy Watch9?
If a smartphone lives within the hand, a smartwatch delivers its best worth when it’s comfy sufficient to put on every single day. That’s why our strategy to the brand new Galaxy Watch sequence targeted on refinement slightly than reinvention, preserving our core design whereas enhancing the small print that matter most.
On the heart of Galaxy Watch is the cushion design. Greater than a form, it defines the watch’s id by balancing presence with softness and precision with consolation. For Galaxy Watch Ultra2, we introduced the display screen, bezel and cushion physique right into a seamless kind, making a cleaner profile and a extra premium look. We additionally fastidiously refined the spacing and tactile separation between the buttons, making every one simpler to tell apart by contact and enabling exact management with out trying on the display screen.
Q. How have the bands on Galaxy Watch Ultra2 and Galaxy Watch9 modified?
Bands play a essential function in wearability. For this technology, we made them lighter, thinner and extra breathable with a brand new air pocket construction.
As a result of each wrist is totally different, we used computational design to validate consolation and match utilizing a couple of hundred million real-user wrist knowledge and ten thousand of simulations. We refined the steadiness between the watch physique and band for higher stability on the wrist, whereas expanded band choices give customers extra methods to precise their private fashion.
Q. What design philosophy ties this 12 months’s Galaxy gadgets collectively?
In an period formed by AI-driven change, human-centered values are extra vital than ever. Design shouldn’t solely be seen — it must also be felt. For design to really feel really human, it should start with a deep understanding of how folks reside, work and work together with know-how every single day. That perception has guided our strategy to designing foldables and smartwatches.
