Demand for Apple’s iPhone and MacBook product traces surged in the course of the third quarter of 2026, signaling record-breaking revenues for June. This was the toplining assertion from Apple’s outgoing CEO, Tim Cook dinner, throughout his closing earnings name for the corporate on Thursday.
This information, which discovered iPhone gross sales rising by 22% to $54 billion, Mac gross sales of $10 billion (thanks, largely, to the recognition of its entry degree MacBook Neo), the iPad at $6 billion, wearables, dwelling and equipment at nearly $8 billion, and providers at $31 billion, was relayed with a celebratory tone as Apple raked in roughly $109 billion in web gross sales for nearly $30 billion in web earnings in the course of the quarter.
“It’s an extremely sturdy iPhone and Mac product cycle that has actually yielded demand past our expectations,” Cook dinner mentioned.
But considerations about future worth hikes dampened the dialogue, given the continuing world reminiscence scarcity and potential provide constraints forward.
Apple raised costs on lots of its merchandise in June as a result of ongoing RAM scarcity attributable to the excessive reminiscence wants of AI instruments and merchandise. As provide chain constraints on reminiscence chips persist, a big portion of the questions requested of Cook dinner centered on worth uncertainty, product availability and a possible drop in product gross sales going ahead, relying on financial circumstances and prospects’ consolation with how a lot they’ll spend.
“On the pricing entrance, we reluctantly raised costs,” Cook dinner defined. “I’d say we did it as a result of we’re in what I’d characterize as a 100-year flood on the reminiscence pricing, with exponential will increase in reminiscence costs, and in order that was the rationale for it by way of our philosophy on {dollars} or percentages.”
What’s the transfer going ahead? Cook dinner mentioned Apple is trying on the greater image and serious about the state of affairs over the long run, somewhat than treating the following quarter as “a 90-day clock.”
That mentioned, he expects reminiscence pricing to proceed its upward development over the following few months, which implies a worth hike might be on the horizon. He was cagey in giving any stable particulars on the matter, which he known as “unclear.”
“We’re evaluating all choices,” Cook dinner added.
Cook dinner is ending his 15-year run as Apple’s CEO, and earlier than he took questions from members of the press, he took time to specific his gratitude, optimism for the corporate’s future and reward for incoming CEO John Ternus, who will take over on Sept. 1.
“He’s actually one in all a form, and there’s no higher individual to take the helm of the corporate,” Cook dinner mentioned. “I couldn’t be extra assured in his management, in our govt group and within the extraordinary folks at Apple who’re decided to complement the lives of our customers everywhere in the world.”
