Pinterest isn’t any stranger to AI slop.
In 2025, the platform started including AI labels to content material. Pinterest lets creators label content material as AI-modified or -generated, and has its personal detection programs to flag content material that will have been AI-generated.
Pinterest additionally added a software that lets customers restrict the quantity of AI-generated content material showing of their feeds.
In June, Pinterest’s CEO Invoice Prepared instructed Enterprise Insider’s editor in chief, Jamie Heller, at Cannes Lions that whereas there are “so many nice makes use of of AI,” there’s additionally a “little bit of a counter motion to that with shoppers.”
“We offer customers with controls to determine whether or not they need to see roughly GenAI content material of their feed,” a Pinterest spokesperson instructed Enterprise Insider. “Moreover, our Group Tips apply to GenAI content material, and our suggestion system prioritizes high-quality content material, no matter if it is human-created or GenAI.”
