The Galaxy S26 sequence has been a smash hit for Samsung – the trio offered 3 million models in its house nation of South Korea in simply 118 days. That’s beneath 4 months. For comparability, the earlier Galaxy S25 technology launched in early February and hit the 3 million mark in early August, which is six months. Earlier than that, the S24 sequence wanted two months extra to succeed in the identical goal.
The 2026 flagships began off robust with 1.35 million over 7 days of pre-orders in Korea, up from the earlier report of 1.3 million set by the S25 sequence – and the older fashions had 11 days of pre-orders.
A lot of the demand was for the Galaxy S26 Extremely, which accounted for 70% of pre-orders. EInfoMax, which shared these numbers, doesn’t have an in depth breakdown for the Galaxy S26 and Galaxy S26+ pre-orders, however contemplating that they’ve to separate 30%, neither of them is a superb success.
Samsung Galaxy S26 Extremely • Galaxy S26+ and S26
In accordance with South Korea’s Ministry of Commerce, Trade and Vitality, exports of wi-fi communication units in June amounted to $1.55 billion – a rise of 51.9% over June of 2025.
For the primary half of this yr, the exports totaled $9.9 billion, a 31.5% improve over H1 2025. Word that these exports embrace extra than simply smartphones, however the Ministry acknowledged: “Exports recorded constructive development in comparison with the primary half of the earlier yr, centered on completed merchandise, as a consequence of robust gross sales of the Galaxy S26 sequence launched within the first quarter.”
So the S26 sequence is promoting nicely globally too. However going again to South Korea, Samsung is seeing such robust demand that it elevated its manufacturing goal for S26 telephones for July from 1 million models to 1.5 million models, reviews ETNews.
Samsung ran a gross sales marketing campaign titled “Samsung Electronics Appreciation Pageant with the Individuals” between June 8 and July 5, throughout which individuals acquired 20% of the cash they spent again within the type of digital reward certificates.
This plus fears that the Galaxy S27 sequence can be costlier pushed individuals to choose up a Galaxy S26. The impact of all this was a three-fold improve in gross sales from Samsung.com and open markets. This additionally precipitated prolonged transport instances – supply dates for the Galaxy S26 Extremely have slipped into August.
The forecasts for the third quarter of 2026 are for Galaxy S26 gross sales to stay robust. Nonetheless, the Galaxy Z foldables (together with a brand new vast foldable) can be unveiled on July 22 (pre-reservations have already began), so Samsung will re-assess manufacturing targets for S26 telephones in August primarily based on gross sales tendencies and stock ranges.
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