Posted by Paul Feng, Vice President, Google Play Eng, Product, UX
At Google Play, we’re dedicated to delivering the very best expertise to customers, whereas making certain builders have the instruments and adaptableness to succeed. Guided by this dedication, earlier this yr we introduced updates to our enterprise mannequin introducing extra billing flexibility, decrease charges, and new packages to assist your enterprise thrive.
With a few of these modifications rolling out quickly, the breakdown beneath outlines what’s coming, the place to search out extra info, key dates, and find out how to get began.
Extra billing flexibility
Google Play’s billing system safely, effectively, and intuitively handles the complexities of taxes, compliance, and subscriptions throughout 195+ markets with 300+ native fee strategies. Nonetheless, we perceive there are conditions the place your enterprise wants extra flexibility, and that is why we’re providing you extra choices in the way you deal with digital commerce.
Constructing from present packages, the brand new billing selection program is on the market to all builders globally who present digital companies or content material to customers inside the UK and the European Financial Space, alongside packages in america. Following this preliminary section, we’ll proceed increasing availability to extra markets. One can find the worldwide launch schedule on the backside of this put up.
Via these packages, builders can provide another billing system or hyperlink customers to their very own web site for purchases, alongside Google Play’s billing. You may additionally design your individual selection display screen in accordance with our UX tips, as a substitute for Google Play’s default model.
Please discover all the main points within the program web page right here.
Decrease, separate charges
To allow this new degree of flexibility, we’re separating our service price from the billing price. This begins on June 30, 2026, starting with america, European Financial Space, and United Kingdom.
No matter whether or not you employ Google Play’s billing system, various billing, or exterior internet hyperlinks, the service price begins at 10% in your first $1M (USD) in annual earnings. This 10% service price additionally applies to all auto-renewing subscriptions. For all different transactions, the charges within the desk beneath applies:
For different transactions, the service price can be decided by whether or not the transacting person’s set up is new or present relative to the regional rollout date:
- New installs: A transaction from a person whose first-time set up or first replace of the app from Google Play occurred on or after the date that the brand new price construction launched of their area.
- Current installs: A transaction from a person whose first-time set up or first replace of the app from Google Play occurred earlier than the date that the brand new price construction launches of their market.
For transactions that use Google Play’s billing system, a further billing price applies. In america, United Kingdom, and the European Financial Space, the billing price is ready at 5%. We’ll announce billing price particulars for different markets quickly. For transactions processed through various billing or exterior internet hyperlinks, the billing price doesn’t apply.
Overview this Assist Heart article to grasp how these charges apply to your enterprise.
Video games Degree Up and Apps Expertise program tips
We’re additionally excited to announce much more alternatives for companions who ship distinctive person experiences throughout the Android ecosystem: the revamped Video games Degree Up and the brand new Apps Expertise program. Detailed tips at the moment are accessible on the respective program web sites.
Apps and video games that meet all necessities are eligible for a brand new program charge card with diminished charges. See the desk beneath for particulars:
Go to the Video games Degree Up and Apps Expertise program web sites, evaluate the rules, and begin getting ready your video games and apps forward of September 30, 2026, when this system charge playing cards formally develop into accessible.
International launch schedule
Evolving our enterprise mannequin requires technical infrastructure and alignment with native rules, so these updates will roll out on a staggered timeline. That will help you plan, right here is the beforehand introduced launch schedule for every replace throughout all markets:
Here’s a fast recap of the sources accessible that will help you get began:
We sit up for constructing the subsequent technology of Google Play experiences collectively.
