Samsung Electronics, along with international healthcare firm Abbott, is bringing immersive prolonged actuality (XR) experiences to blood donation surroundings, utilizing Galaxy XR to make the method extra comfy and interesting for donors.
On June 2, Samsung and Abbott partnered with the Korean Pink Cross to conduct Korea’s first XR-powered blood donation marketing campaign at Samsung Digital Metropolis in Suwon. Within the marketing campaign held in recognition of World Blood Donor Day, Samsung workers skilled immersive meditation content material whereas donating blood, with Korean Pink Cross personnel on-site all through the occasion.
Following the XR-powered blood donation marketing campaign in Korea, Samsung and Abbott are getting ready to broaden this system via upcoming activations at main international occasions in the USA and Malaysia. These efforts goal to carry the Galaxy XR donation expertise to extra donors, healthcare professionals and blood financial institution stakeholders all over the world.
Enhancing the Blood Donation Expertise
After placing on Galaxy XR, donors enter a relaxing, Zen garden-inspired setting. Utilizing solely gaze-based interplay — no controllers, no hand gestures — they plant digital flower seeds just by taking a look at them. Over three to 5 minutes, flowers and bushes bloom round them as music created in collaboration with the Chicago Symphony Orchestra performs within the background.
“Because the boundary between the bodily and digital worlds continues to blur, blood donation not needs to be a irritating expertise,” mentioned James Pak, VP of the International Cell B2B Crew at Samsung Electronics. “By means of this initiative, we hope to display how Galaxy XR can lengthen past leisure and productiveness to create lasting social worth.”
“Samsung Galaxy XR, powered by Android XR, represents a big development for our blended actuality blood donation program,” mentioned Miguel Carrazza of the Transfusion Drugs division at Abbott. “It’s well-suited for healthcare settings, permitting medical employees to observe donors extra simply whereas serving to them keep naturally engaged. By means of our partnership with Samsung, Abbott is searching for alternatives to additional broaden the general blood donation expertise.”
Increasing Entry to XR-Powered Donation
Since 2016, Abbott and Pink Cross organizations have carried out blood donation campaigns in practically 30 international locations. Constructing on that basis, Samsung and Abbott have launched Galaxy XR into donation settings throughout a number of international locations, with momentum rising forward of main upcoming occasions.
“I attempt to donate blood a minimum of every year, however it will probably really feel just a little boring since you must sit nonetheless,” mentioned Geunwoo Park of the Networks Enterprise at Samsung Electronics, who donated throughout the marketing campaign. “Utilizing Galaxy XR made it extra pleasant as a result of there was one thing participating to observe.”
“It was a novel expertise to strive Galaxy XR whereas donating blood,” mentioned Gangsu Kim of the Visible Show Enterprise at Samsung Electronics, making his twentieth blood donation. “I discovered the interactive content material particularly fascinating as a result of it responded to the place I used to be wanting.”
Trying Forward
The initiative continues to scale. At Augmented World Expo (AWE) in Lengthy Seaside, California, operating June 15–18, Samsung and Abbott will host a four-day blood drive, bringing the Galaxy XR donation expertise to hundreds of attendees from throughout the XR ecosystem. Later in June, the initiative will probably be showcased on the Worldwide Society of Blood Transfusion (ISBT) Congress in Kuala Lumpur, Malaysia, the place greater than 100 blood financial institution decision-makers from all over the world could have the chance to share the use circumstances.
By means of these engagements, Samsung and Abbott are working to broaden entry to XR-powered donation experiences for donors, healthcare professionals and blood financial institution organizations worldwide.
