Samsung Electronics right this moment introduced a world partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a brand new live performance expertise powered by Galaxy cellular expertise that brings artists and the viewers nearer collectively.
BTS and ARMY have constructed a cultural motion that brings everybody collectively to rejoice self-expression and connection via music. This resulted in a world influence that fosters genuine shared experiences — values that resonate deeply with Samsung’s Galaxy model philosophy. By harnessing the facility of music and expertise, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering folks to seize particular moments and share them with the world.
“Samsung believes that expertise enriches on a regular basis experiences,” mentioned Stephanie Choi, EVP and Head of the Cell Advertising and marketing Middle, Cell eXperience (MX) Enterprise at Samsung Electronics. “By way of this collaboration, Galaxy will function a bridge connecting artists and the viewers, enabling folks to expertise live performance moments extra meaningfully and protect and share these reminiscences for longer.”
Constructing on Galaxy’s imaginative and prescient of significant, related experiences, Samsung is reimagining the standard live performance viewing expertise by enabling the viewers to emotionally have interaction with artists and their performances in additional immersive methods. Specifically, the Galaxy S26 Extremely digital camera captures memorable moments from stay performances, permitting the viewers around the globe to relive and share the expertise, bringing the power and emotion of the live performance into their on a regular basis lives.
“Followers are on the coronary heart of all the pieces we do, shaping our music and journey along with us,” mentioned Lee Jae-sang, CEO of HYBE. “By way of this partnership with Samsung Electronics, we hope followers can expertise concert events extra vividly and create lasting reminiscences.”
‘BTS WORLD TOUR ‘ARIRANG’’ will start in Goyang, South Korea, and proceed in main cities around the globe via 2027. As a part of the world tour, an unique BTS THE CITY ARIRANG SEOUL is going down in Seoul from March 20 to April 19, together with a spread of Galaxy-powered immersive experiences to main landmarks throughout the town.
Followers can discover the Galaxy S26 collection via interactive actions, together with a stamp rally at Samsung’s Gangnam retailer and creating self-made stickers utilizing the Galaxy AI-powered Artistic Studio. Individuals who full the actions are eligible to obtain prizes, together with limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.
Following Seoul, ‘BTS THE CITY’ will broaden to different tour stops. Samsung will participate in your entire ’BTS THE CITY’ journey, driving innovation that encourages followers to specific themselves, seize significant moments and broaden on a regular basis experiences with Galaxy.
