Samsung Electronics as we speak unveiled its expanded exhibition at Cell World Congress (MWC) 2026, being held at Fira Gran Through in Barcelona, Spain from March 2-5. Samsung’s exhibition area builds on the momentum of Galaxy Unpacked, going past cell by demonstrating how Galaxy AI is evolving into a very agentic companion and delivering extra personalised, intuitive and seamlessly linked experiences throughout the Galaxy ecosystem. Along with these cell developments, Samsung can be highlighting its AI-driven community improvements, showcasing complete management that spans the whole connectivity ecosystem.
On the heart of this evolution is the Galaxy S26 sequence, Samsung’s third-generation AI telephone launched alongside new ecosystem improvements just like the Galaxy Buds4 sequence. By unveiling these merchandise collectively, Samsung is demonstrating how Galaxy AI works cohesively throughout cell and wearables to anticipate consumer wants and improve on a regular basis experiences.
“MWC is a chance to point out not solely the place Galaxy AI is as we speak, however the place it’s going subsequent,” mentioned TM Roh, Chief Government Officer, President and Head of System eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 sequence to rising kind elements like Galaxy XR and TriFold, we’re pushing the boundaries of what cell know-how may be — whereas conserving the consumer expertise on the heart of each innovation.”
Galaxy S26 Collection: The Most Intuitive Galaxy AI Cellphone But
The Galaxy S26 sequence is an AI telephone constructed on efficiency and engineered for ease. Samsung’s immersive experiences show how Galaxy S26 makes use of Galaxy AI to simplify on a regular basis duties by understanding intent, anticipating wants and taking motion on behalf of customers.
Key experiences will spotlight:
- Trade-first built-in Privateness Show1 for cell units: Provides customers larger management over what’s seen on their machine with out compromising the viewing expertise in on a regular basis use.
- Highly effective efficiency: Constructed on essentially the most highly effective {hardware} ever on a Galaxy S sequence and retains superior capabilities working easily within the background.
- Custom-made cell chipset: Snapdragon 8 Elite Gen 5 for Galaxy delivers best-in-class efficiency on Galaxy S26 Extremely.
- Redesigned Vapor Chamber on Galaxy S26 Extremely: Helps steady thermal efficiency for flagship AI capabilities.
- Galaxy’s industry-leading digicam system unifies seize, modifying and sharing collectively in a single seamless expertise.
- Galaxy’s brightest digicam but: Wider digicam apertures on Galaxy S26 Extremely for clearer images and richer element in low-light situations, even when zoomed in.
- Enhanced Nightography video: Sharper and extra vibrant low-light footage with improved noise discount.
- Upgraded Tremendous Regular video: Permits a horizontal lock choice to ship cinematic stability with constant framing.
- Picture Help:2 Customers can merely describe what they wish to change in their very own phrases, with the flexibility to edit day scenes into evening or restore lacking components of an object, like a chew taken out of cake — all by way of pure voice interactions.
- Inventive Studio:3 The flexibility to vary photos into varied types and switch concepts into personalised sticker units and wallpapers, unifying creation and customization.
- Proactive and adaptive AI experiences that make on a regular basis duties quicker and extra environment friendly, laying the muse for agentic AI.
- Now Nudge:4 Well timed, related recommendations that adapt to real-time context, corresponding to mechanically suggesting photos from the Gallery when a pal asks for images.
- Now Temporary: Customized briefing primarily based on the consumer’s day by day schedule, surfacing related content material and enabling well timed reminders for essential occasions, primarily based on particular person context.
- Circle to Search with Google:5 A better image-based search that explores a number of components of a picture directly, enabling quicker, extra intuitive looking.
- Upgraded Bixby: A conversational machine agent for simpler and extra intuitive interplay with Galaxy units to navigate and regulate settings in pure language.
- Alternative of brokers: Alongside Bixby, Gemini and Perplexity can streamline on a regular basis duties like looking and coordinating actions throughout apps on the consumer’s behalf — all accessible by way of a single, easy entry level.
Increasing the Galaxy Ecosystem Expertise
Samsung’s MWC presence demonstrates that with deeper integration throughout merchandise, Galaxy AI enhances comfort, continuity and personalization at each touchpoint.
Ecosystem highlights embody:
- The flexibility of tourists to discover Galaxy AI options with AI brokers that improve consumer comfort by way of the Galaxy Buds4 sequence.
- Fingers-on demonstrations with the newly launched Galaxy Book6 Professional and Galaxy Book6 Extremely that showcase highly effective efficiency and optimized productiveness.
- Galaxy Tab S11, delivering enhanced AI experiences optimized for large-screen viewing and multitasking.
- Well being Experiences with the Galaxy Watch8 sequence, providing extra personalised insights and wellness interactions for working, sleep and mindfulness.
Clever Infrastructure
Samsung is increasing its agentic AI technique past client units and into clever infrastructure, extending its management from cell innovation to AI-powered manufacturing and linked well being.
Via its AI-Pushed Factories initiative, Samsung is accelerating its evolution towards autonomous manufacturing powered by AI. Constructing on its plan to transition world manufacturing operations into AI-Pushed Factories by 2030, Samsung is demonstrating how AI brokers, digital twin simulations and real-time knowledge evaluation can work collectively to optimize manufacturing, strengthen high quality management and improve operational resilience.
Samsung may also showcase its Linked Care imaginative and prescient, strengthened by Xealth following its acquisition in 2025. By integrating well being metrics throughout the Galaxy ecosystem, Samsung is enhancing Samsung Well being capabilities to allow extra proactive, personalised and steady well being administration. On the scientific stage, Xealth allows well being methods to combine digital well being instruments, care packages and affected person knowledge instantly into doctor workflows throughout a community of lots of of hospitals and distributors — permitting clinicians to prescribe, monitor and handle digital care in ways in which align with real-world affected person wants.
Subsequent-Technology Management and Innovation
Reinforcing its design heritage, Samsung is presenting a forward-looking imaginative and prescient for next-generation kind elements and rising applied sciences, underscoring its long-term dedication to pushing the boundaries of innovation. Via unique, hands-on experiences with Galaxy XR and Galaxy TriFold, guests will see how Samsung continues to steer the {industry} into the cell AI period.
The corporate can be highlighting the Galaxy Basis, emphasizing its dedication to privateness, safety, sustainability and accountable improvement — together with developments in Samsung Knox and hardware-based protecting know-how.
Increasing Satellite tv for pc Connectivity Via Regional Partnerships
Samsung is increasing satellite tv for pc communication capabilities for choose Galaxy smartphones — together with the Galaxy S26 sequence — by way of ongoing partnerships with main world telecommunications operators in North America,6 Europe7 and Japan.8 Designed to help emergency response and important communication when conventional cell networks are unavailable, Samsung has supported satellite tv for pc communication on choose Galaxy flagship smartphones and Galaxy A sequence since 2025 and is constantly increasing the variety of supported fashions. With capabilities rolling out in phases primarily based on regional community availability and regulatory necessities, Samsung will proceed working with community operators and satellite tv for pc suppliers to make sure customers have dependable entry to crucial communication instruments at essential moments.
Guests can discover these groundbreaking AI improvements firsthand at Samsung’s Galaxy Expertise Sales space in Corridor 3 at Fira Gran Through from March 2-5.
Networks Enterprise’ AI Imaginative and prescient: Bringing AI Into Each Layer of the Community
Constructing on the corporate’s AI management throughout varied enterprise portfolios, Samsung is main the cost in end-to-end software-driven networks. By offering a versatile basis that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from main ecosystem companions, Samsung allows operators to quickly deploy AI-driven capabilities and scale progressive providers. This software-centric method not solely optimizes community effectivity and efficiency but in addition empowers operators to rework their current infrastructure into a robust engine for AI innovation.
Samsung is accelerating the transition towards networks which can be absolutely autonomous by 2027. Central to this imaginative and prescient is Samsung CognitiV Community Operations Suite (NOS), a set of numerous AI-powered community automation options that includes Agent Material. As a unified, determination intelligence layer, Agent Material allows multi-agent methods the place specialised AI brokers work independently or collectively primarily based on their reasoning. These brokers streamline the whole community lifecycle — from planning and set up to upkeep, troubleshooting, optimization and consumer expertise administration, and dwell demonstrations of multi-agent methods can be offered on the occasion.
Samsung may also unveil the ability and potential of “Community in a Server,” its software-driven, next-gen edge AI answer, opening up new enterprise alternatives for enterprises. By consolidating a number of community capabilities right into a single server powered by the most recent processors, enterprises can simply undertake AI providers, corresponding to security monitoring and AR overlays, which require native processing for real-time responsiveness.
The Samsung Networks sales space is situated in Corridor 2, Stand 2M20 and is accessible by invitation solely.
