Samsung Electronics, a Worldwide Olympic and Paralympic Associate, right this moment outlined the way it will assist make the Olympic and Paralympic Winter Video games Milano Cortina 2026 extra linked by integrating cell innovation and Galaxy AI throughout the Video games-time experiences.
As the way in which folks expertise the Olympic and Paralympic Video games continues to evolve past a single venue or broadcast second, this shift is much more pronounced at Milano Cortina 2026 — formed by geography, distance and a number of host areas. At this yr’s XXV Olympic Winter Video games Milano Cortina 2026, Samsung’s function focuses on bridging these gaps, utilizing expertise to make Milano Cortina 2026 moments really feel nearer and extra linked for athletes, followers and the broader Olympic Video games neighborhood by way of applied sciences embedded throughout Video games-time operations, together with:
- Delivering dynamic views with Opening Ceremony reside broadcast integration: With help from the Olympic Broadcasting Companies (OBS), Galaxy S25 Extremely gadgets will likely be embedded throughout the Opening Ceremony to seize dynamic views alongside established broadcast cameras, increasing protection, whereas totally complementing manufacturing workflows.
- Enabling seamless on-site communication for volunteers: A choose group of volunteers will likely be outfitted with Galaxy gadgets that includes Interpreter,1 powered by Galaxy AI,2 to speak with athletes, officers and guests with ease. With translations processed straight on system, the expertise stays quick and dependable throughout Milano Cortina 2026’s various and distributed environments.
- Supporting officiating and competitors monitoring for truthful play: Samsung screens will likely be deployed throughout Brief-Monitor Velocity Skating disciplines, offering high-quality shows to help operational wants.
- Protecting fan gadgets powered with Galaxy Charging Stations: Samsung will assist folks preserve their gadgets powered all through lengthy competitors and occasion days, enabling them to remain linked all through the Olympic and Paralympic Winter Video games.
- Connecting athletes, media and companions by way of storytelling at Samsung Home: Samsung will host a devoted hub, the place folks can come collectively to expertise Samsung’s Olympic Video games expertise innovation story and share moments, views and conversations as a part of the rhythm of the Video games.
“On the coronary heart of Samsung’s function at Milano Cortina 2026 is a transparent ambition: to attach athletes and followers in each second, and assist remind everybody that the Olympic Video games are, above all, about folks,” mentioned Stephanie Choi, EVP and Head of Cellular Advertising Middle, Cellular eXperience (MX) Enterprise at Samsung Electronics. “As the way in which audiences watch, share and expertise the Olympic and Paralympic Video games continues to alter, cell expertise performs an more and more essential function in serving to athletes, followers and communities keep linked — and get nearer to the motion, the emotion and one another.”
Opening Ceremony Reside Broadcast Integration to Ship Dynamic Views
To help the Opening Ceremony expertise, Galaxy gadgets will likely be built-in all through the reside broadcast manufacturing atmosphere, enabled by the portability, superior digicam high quality and 5G connectivity of Galaxy S25 Extremely. Positioned alongside established broadcast cameras, the smartphones have been put in throughout dynamic areas — together with jibs above the sector and stadium stands, in addition to athlete entrance tunnels — capturing immersive, on-site views wirelessly and in real-time with out disrupting established broadcast workflows.
Past the gadgets themselves, Samsung is working intently with the Worldwide Olympic Committee (IOC) and Olympic Broadcast Companies (OBS) to assist guarantee Galaxy-based seize integrates seamlessly into the general reside broadcast atmosphere.
Set inside San Siro Stadium, the Opening Ceremony of Milano Cortina 2026 will welcome greater than 75,000 spectators on Feb. 6, as over 3,500 athletes from over 90 international locations enter the stadium to mark the official opening of the Olympic Winter Video games. By working intently with OBS to ship an enhanced view of the Opening Ceremony with Galaxy, Samsung will assist join spectators within the stands with thousands and thousands extra sharing this historic second throughout screens and areas around the globe.
“The Olympic Video games are a celebration of human excellence and unity, bringing athletes and audiences collectively around the globe,” mentioned Yiannis Exarchos, CEO of OBS. “The Opening Ceremony embodies that spirit, and thru our partnership with Samsung, we will seize dynamic views that complement our core broadcast protection. By embracing devoted cell storytelling and the way in which thousands and thousands of followers expertise the Video games on their smartphones, we assist international viewers really feel nearer to the power and emotion of this historic second.”
Supporting Volunteers, Operations and the Video games-Time Expertise
Past the Opening Ceremony, Galaxy innovation is supporting the on a regular basis operations that assist Milano Cortina 2026 run easily throughout venues and host areas.
A choose group of volunteers throughout the Olympic Video games will likely be outfitted with Galaxy gadgets that includes Interpreter, powered by Galaxy AI, to help pure communication between athletes, officers and guests throughout languages. With translation processed straight on system, Interpreter allows quick, intuitive conversations and helps volunteers deal with delivering a welcoming, human-centered Video games-time expertise.
“As we put together for probably the most geographically widespread Winter Olympics in historical past, the function of expertise shifts from a easy instrument to the very cloth holding our imaginative and prescient collectively,” mentioned Andrea Varnier, CEO of Milano Cortina 2026. “Samsung’s innovation is key in bridging the distances between our venues, remodeling the huge territory of Milano Cortina 2026 right into a single, unified area. Their cutting-edge options do extra than simply help our operations; they redefine how the world perceives the spirit of the Video games, guaranteeing that human connection stays on the coronary heart of this digital evolution.”
As well as, Galaxy Charging Stations at stadiums throughout host cities will help spectators throughout lengthy occasion days, serving to to make sure these uncommon and significant Olympic and Paralympic Video games moments unfold easily on web site. This sensible help permits folks to remain current and engaged throughout moments that come solely each 4 years.
Inside competitors venues, Samsung expertise will help officiating and operations. Samsung screens will likely be deployed throughout Brief-Monitor Velocity Skating disciplines, offering high-quality shows to help operational wants.
Samsung Home: A Central Hub for Connection, Storytelling and Shared Experiences
Situated in Milan’s historic Palazzo Serbelloni, Samsung Home gives a setting the place visitors can expertise Samsung’s Olympic Video games expertise innovation historical past — bringing collectively the legacy of Samsung’s improvements and the way they’re delivered to life on the bottom in Milan as a part of the rhythm of the Olympic Video games, somewhat than a standalone showcase.
All through Milano Cortina 2026, Samsung Home will host a curated program that encourages interplay and shared moments. Moments embody Nationwide Olympic Committee nights, reside competitors viewings and shows of the Victory Profile portrait sequence, creating alternatives for athletes, companions and media to come back collectively and share views, and have fun the spirit of the Olympic and Paralympic Winter Video games. Complementing this environment, Samsung Home may even function hospitality moments curated by Michelin-starred Italian chef Enrico Bartolini, including a way of native tradition and heat.
Samsung Home formally opens on Feb. 4 and can function all through the Olympic Winter Video games till Feb. 22. Samsung Home will reopen through the Paralympic Winter Video games from March 6 to fifteen. Throughout this era, Samsung Home will function as an invitation-only atmosphere, making a devoted house for significant connection all through the Video games.
As Samsung seems to be forward to the longer term, Milano Cortina 2026 represents an essential chapter in a partnership outlined by innovation, athlete empowerment and the continued evolution of how international audiences expertise the Olympic and Paralympic Video games. Via its newest Galaxy expertise, Samsung continues to open up Olympic and Paralympic Winter Video games Milano Cortina 2026 — supporting athletes from preparation to the rostrum and bringing followers nearer to the power, creativity and emotion of the world’s most celebrated winter sporting occasion.
