Experiences recommend that OnePlus may very well be dealing with a significant restructuring, with dad or mum firm OPPO probably getting ready to dismantle a lot of the model’s impartial operations following sharp declines in gross sales.
In line with Android Headlines, this conclusion is predicated on investigations carried out throughout three continents and supported by findings from 4 impartial analyst companies.
The information comes shortly after OPPO confirmed that realme would return to working as a sub-brand, a transfer that reportedly led to broader inside layoffs. Now, OPPO can be stated to be scaling again a number of OnePlus initiatives, together with canceling tasks such because the rumored OnePlus Open 2 and a deliberate compact smartphone.
Analysts level to a major drop in OnePlus gross sales as a key issue. The model reportedly noticed a 20% decline in 2024, falling from round 17 million models offered in 2023 to roughly 13–14 million models in 2024. Throughout the identical interval, OPPO reportedly grew by 2.8%, serving to maintain the broader enterprise.
India, considered one of OnePlus’s strongest markets, seems to have been hit notably exhausting. Experiences declare OnePlus units stopped being offered in additional than 4,500 retail shops resulting from warranty-related considerations and skinny revenue margins. Consequently, its market share within the nation allegedly dropped from 6.1% to three.9% in a 12-month interval.
The influence has reportedly been mirrored within the firm’s native operations, with solely 116 workers working at its growth heart as a substitute of the 1,500 that OnePlus co-founder Pete Lau had beforehand promised in 2019.
In China, OnePlus additionally seems to have underperformed. The model was reportedly anticipated to problem Xiaomi’s place, however reached solely round 1.6% market share, representing one other estimated 20% decline.
With most of its gross sales concentrated in just some key areas, analysts argue that restoration could also be more and more tough. Experiences additionally point out that layoffs have continued globally, together with the closure of OnePlus’s Dallas headquarters in 2024. The model is now reportedly represented in North America by fewer than 15 workers.
Regardless of these adjustments, present OnePlus clients is probably not left with out help. OPPO is anticipated to proceed offering software program updates and help for the fashions launched, like the brand new OnePlus 15R and the OnePlus Pad Go 2, or the latest OnePlus Turbo 6 and 6V, however by means of a extra centralized construction relatively than a totally impartial OnePlus group.
