Samsung Electronics in the present day introduced that it’s going to boldly break free from the standard exhibition framework and current a brand new exhibition paradigm with The First Have a look at CES 2026, the world’s largest client electronics present, to be held in Las Vegas, Nevada on Jan. 6–9.
For The First Look, the corporate is shifting from working a public sales space inside the Las Vegas Conference Heart (LVCC) to establishing a standalone exhibition corridor at The Wynn Las Vegas. There, Samsung will curate an expertise that adopts methods utilized in artwork galleries and museums to unveil its new merchandise and applied sciences.
To this finish, the corporate has constructed its exhibition area, the Samsung Exhibition Zone, on an industry-leading scale, enabling all actions — product exhibitions, shows, occasions, expertise boards and consultations with key shoppers and companions — to be performed organically in a single built-in location. The Exhibition Zone displays Samsung’s robust dedication to reworking the exhibition paradigm past a easy change of venue, towards an method centered across the buyer expertise.
Past Easy Lineups: Experiencing the Essence of AI in a Nicely-Curated House
At CES 2026, Samsung will current its unified AI method for its System eXperience (DX) Division and articulate the corporate’s general enterprise course. It’s due to this bold imaginative and prescient that the corporate has chosen to determine an industry-leading, large-scale premium standalone exhibition area at The Wynn. There, Samsung can have no limitations when showcasing its industry-leading improvements and can be capable to absolutely convey its general AI technique and imaginative and prescient — and the real-life worth it will possibly convey to shoppers.
The First Look occasion has been designed to exhibit how Samsung’s expertise transforms lives, transferring past solely showcasing new product options. To understand a totally immersive surroundings, the exhibition will present minimized congestion and enhanced programming for a deeper, extra significant customer expertise.
A Grand Showcase of Samsung AI on the Trade’s Largest House
By way of fastidiously curated storytelling, Samsung’s Exhibition Zone has been designed to permit guests to intuitively interact with Samsung’s AI innovation, present key applied sciences and future course. Underneath the theme of “Your Companion to AI Residing,” the exhibition showcases how Samsung has extensively utilized AI applied sciences not solely throughout all its product classes — together with cell, dwelling home equipment and shows — but additionally the features and companies that join them. Guests will be capable to expertise these differentiated AI capabilities, which provide seamless, always-on connectivity anytime and wherever. This hyper-connected ecosystem, the place software program and AI work collectively to beat the conventional limits of {hardware}, is one thing that solely Samsung can ship.
New Tech Boards Highlight Current Trade Tendencies and Applied sciences
At CES 2026, Samsung can even host a collection of Tech Discussion board panel discussions devoted to exploring the newest {industry} tendencies and future applied sciences. The panels will likely be held over two days on Jan. 5–6 (native time), and can consist of 4 periods centered on AI, dwelling home equipment, companies and design.
Every session will function each Samsung specialists and members from associate corporations, academia, media and the analyst neighborhood, who will interact in in-depth discussions on {industry} tendencies — in addition to new applied sciences and the way forward for the {industry}.
To be taught extra about The First Look, go to Samsung Newsroom’s CES 2026 touchdown web page.
