Innovation highlight: How 3 prospects are driving change with migration to Azure SQL


Organizations are below fixed stress to modernize their property. Legacy infrastructure, handbook processes, and growing information volumes in silos make it tougher to ship the efficiency, safety, and agility that immediately’s enterprise panorama calls for to maintain tempo with the aggressive pressures.

Proceed studying to find out about how three organizations—Thomson Reuters, Hexure, and CallRevu—every jumpstarted their transformation with migration of their on-premises workloads to Microsoft Azure. Because of this, organizations had been capable of enhance operational effectivity and speed up AI-powered innovation. Their tales reveal how absolutely managed platform-as-a-service options like Microsoft Azure SQL Managed Occasion helps organizations transfer from legacy constraints to a scalable and safe AI-ready basis able to energy future potentialities.

Modernization at scale: Thomson Reuters  

For Thomson Reuters, one of many world’s most trusted suppliers of tax and accounting options, modernization was much less of an possibility and extra of a necessity. Supporting over 7,000 companies and 70,000 customers throughout the peak of tax season required an infrastructure that was each strong and scalable. The corporate beforehand hosted greater than 18,000 databases and over 500 terabytes of information on third-party servers, an method that got here with excessive prices, operational complexity, and challenges scaling to fulfill seasonal demand.  

By migrating this huge property into Azure SQL Managed Occasion from one other cloud internet hosting surroundings, Thomson Reuters achieved modernization at scale. With applications like Microsoft Azure Migrate to assist each step of the migration journey, and automation instruments like PowerShell and Azure Useful resource Supervisor templates, they had been capable of streamline deployments and keep efficiency whereas minimizing disruptions. Azure’s absolutely managed platform allowed Thomson Reuters to streamline database administration and automatic key duties like backups and updates. Because of this, their groups might deal with delivering worth to prospects slightly than managing infrastructure. Azure Digital Desktop along with Home windows 11 facilitated entry to tax preparation purposes, lowering complexity and prices.  

The advantages had been quick and important. Thomson Reuters gained: 

  • Constant efficiency throughout seasonal peaks.
  • Improved resiliency.
  • Diminished assist overhead.
  • Optimized prices throughout licensing and infrastructure.  

Thomson Reuters now has a basis for continued progress and the flexibleness to scale its providers as demand requires.

Operational effectivity and efficiency: Hexure  

Whereas Thomson Reuters’ story highlights scale, Hexure’s migration exhibits the operational effectivity good points that come from shifting to a totally managed platform with Azure SQL Managed Occasion and Microsoft Azure App Service. Hexure supplies digital options for insurance coverage and monetary providers firms—managing delicate buyer info throughout many databases and purposes.  

The corporate confronted challenges with getting older infrastructure that slowed down crucial processes and demanded heavy handbook intervention. Provisioning new buyer cases, managing backups, and dealing with failovers was time-intensive. Processing delays made it tougher to serve shoppers with the velocity and reliability prospects anticipate.  

Migrating to Azure SQL Managed Occasion modified that equation. Hexure reduce processing occasions by as much as 97%, remodeling in a single day batch jobs into near-instant operations. Migration occasions had been diminished by greater than 80% due to built-in compatibility and automation. With Microsoft Azure Key Vault, Hexure might higher handle cybersecurity and safety of their information. Options like point-in-time restore, automated backups, and geo-replication not solely boosted resilience but in addition ensured compliance with trade rules.  

Equally essential, the transfer allowed Hexure to:  

  • Onboard new prospects in minutes versus hours.
  • Ship quicker transport cycles for options and platform enhancements.
  • Scale back administration of infrastructure—together with servers.

With migration, Hexure might now deal with innovation and customer support. For an trade the place belief and responsiveness are crucial, this operational leap ahead immediately interprets into stronger consumer relationships.

Innovation with AI and insights: CallRevu  

CallRevu’s story illustrates the subsequent frontier: innovation. CallRevu helps automotive dealerships enhance lead conversion, follow-up, and buyer expertise by analyzing cellphone calls throughout greater than 5,000 places. Dealing with this quantity of conversational information requires not solely superior analytics, however scalable platform. 

With a totally managed resolution constructed on Azure SQL Managed Occasion, Microsoft Azure Kubernetes Service along with Microsoft Azure AI providers, CallRevu created a platform that goes past storing and managing information. It ensures dependable, scalable efficiency for name information and transcriptions, whereas providers like Microsoft Azure OpenAI for real-time summaries and insights. This integration permits CallRevu to floor actionable insights in actual time—serving to dealerships join advertising to outcomes, enhance agent efficiency, and finally drive extra gross sales. 

The corporate additionally advantages from the operational simplicity that Azure SQL Managed Occasion delivers. By migrating from their on-premises SQL Server surroundings, they had been capable of profit from automated backups, scaling, and monitoring to cut back administrative overhead, whereas built-in safety helps defend delicate buyer interactions. Information is mirrored in Microsoft Material permitting Energy BI dashboards to generate real-time insights. With a powerful and agile information basis in place, CallRevu can deal with innovating quicker—bringing AI-powered capabilities to an trade the place buyer engagement is a crucial differentiator whereas additionally:  

  • Rising buyer satisfaction by 10%.
  • Saving USD500,000 yearly in labor prices.
  • Rising lead conversion by 15%.

Take the subsequent step in your transformation journey  

Modernization is just not a one-time mission—it’s a journey that’s totally different for each group. For some organizations, step one is solely migrating off legacy servers. For others, it’s about rethinking how operations can run extra effectively. And for a lot of, it’s about leveraging cloud and AI to create totally new alternatives.  

The experiences of Thomson Reuters, Hexure, and CallRevu spotlight how migration to a platform-as-a-service anchored on database options like Azure SQL Managed Occasion helps each stage of that journey. By offering a managed, safe, and scalable cloud platform, backed by the instruments and applications, organizations can migrate with confidence, function extra effectively, and innovate quicker.

Able to get began? Listed below are some free instruments you can begin making an attempt immediately: 

Be part of Microsoft at PASS Information Neighborhood Summit 2025 to proceed your studying journey and the way Azure is making it simpler than ever to start out your transformation journey. Be taught extra on our sponsorship and presence.



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