You are sprawled on the sofa, watching the most recent stream of your favourite present. Why not plan your subsequent trip when you’re at it? That is the thought behind Samsung’s newest AI innovation, the Perplexity TV app. It is a standalone AI agent out there on all 2025 Samsung TVs and, later this 12 months, on 2023 and 2024 TVs with the most recent OS improve.
Earlier this month, on the Berlin consumer-electronics present IFA 2025, the corporate launched Samsung Imaginative and prescient AI, which allowed TV viewers to entry extra details about the exhibits and actors they had been watching. Viewers also can use the Imaginative and prescient AI Companion in different methods, resembling to obtain suggestions for exhibits and films. The Perplexity TV app builds on Imaginative and prescient AI’s skillset.
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Samsung built-in AI throughout a variety of its merchandise, together with smartphones, home equipment, earbuds, tablets and TVs, as a part of the corporate’s imaginative and prescient to “leap ahead as an AI-driven firm that makes the most effective use of AI, works with AI, and grows with AI,” govt Roh Tae-Moon stated on the 2025 Tech Discussion board in Silicon Valley final week.
‘Curiosity can strike at any time’
Samsung partnered with Perplexity, a self-proclaimed “free AI-powered reply engine.” Samsung says its Perplexity TV app can present the climate forecast, discover you the closest pizza store or let you know the date of the Kentucky Derby.
Ryan Foutty, Perplexity’s vice chairman of enterprise, stated creating an AI app for TVs is sensible as a result of “curiosity can strike at any time” and that buyers ought to be capable to entry data from AI whatever the AI-driven interfaces they’re utilizing.
Use the apps tab in your Samsung TV to entry the Perplexity TV App, or hit the AI button in your distant to entry Samsung’s Imaginative and prescient AI Companion. It’s also possible to ask the AI questions by talking into the built-in microphone on the distant and TV, or utilizing the on-screen keyboard.
A Samsung consultant stated that, like the corporate’s different TVs, you’ll be able to’t watch content material within the background whereas the Perplexity App is open. Once you open the Perplexity App, you may be redirected to the app interface.
CNET knowledgeable is not but bought
CNET’s David Katzmaier noticed Samsung’s AI-enhanced TVs earlier this 12 months at CES 2025, and is not fairly satisfied that this can be a very important addition.
“At first blush, a built-in AI agent does not appear to me like an excellent cause to decide on one TV over one other,” Katzmaier stated. “To make it worthwhile, Samsung must show that it is higher than, say, Perplexity in your cellphone.”
YouTuber Austin Evans of Overstock Media says he understands “the enchantment to load AI in as many locations as doable,” however not on TVs.
“I can not think about planning a visit utilizing Perplexity on my TV when nearly some other gadget in my life can be faster and simpler to (carry out) that process with,” Evans stated. “Appears like an answer in quest of an issue, no less than for now.”
