New long-term partnership — introduced at Avenue League’s Paris cease — celebrates a shared perception in openness, and a dedication to creativity, connection and tradition
Samsung Electronics and Avenue League Skateboarding (SLS) immediately introduced the growth of their current partnership into a world alliance. United by shared values of creativity, innovation and openness — in addition to a deep respect for the skateboarding neighborhood — the renewed partnership marks a big milestone for each manufacturers. A mirrored image of Samsung’s broader efforts to make use of expertise and innovation to positively impression folks’s lives, the information was shared forward of the primary day of competitors at SLS Paris, which is without doubt one of the most anticipated stops on the worldwide skateboarding tour.
The preliminary partnership, launched early final 12 months as a part of Samsung’s “Open At all times Wins” marketing campaign, proudly celebrated the distinctive tradition and world affect of skateboarding. With activations throughout key occasions and athlete-led storytelling, this system fostered a strong connection between Samsung, SLS and the broader skateboarding neighborhood.
Now, Samsung and SLS are taking that momentum to the subsequent stage with a long-term, multi-year world partnership that spans occasions throughout continents. As a part of the settlement, SLS will present Samsung with year-round cultural perception and inventive collaboration to tell skate-specific product options and campaigns.
“From the beginning, our partnership with Avenue League Skateboarding has been rooted in authenticity, innovation, and a shared ardour for openness,” stated Stephanie Choi, EVP & Head of Advertising and marketing of the Cellular eXperience Enterprise at Samsung Electronics. “We’re trying ahead to rising this relationship and reinforcing Samsung’s long-term dedication to elevating skate tradition — and to showcasing how our expertise could make a constructive impression via creativity, connection and neighborhood.”
Samsung additionally introduced that two-time Olympic medalists Jagger Eaton and Rayssa Leal are becoming a member of Workforce Samsung Galaxy as athlete ambassadors. Eaton, a 2021 SLS Tremendous Crown World Champion, is without doubt one of the sport’s most dominant and versatile rivals. Leal, a three-time SLS Tremendous Crown World Champion and one of the crucial adorned skaters in SLS historical past, continues to encourage followers around the globe along with her daring, expressive fashion. Their return underscores Samsung’s long-term funding in skateboarding tradition and neighborhood.
“Each session is totally different – new spots, new methods, new power,” stated Eaton. “To maintain progressing, it’s important to keep open to all of it. That’s why this partnership with Samsung is so particular. They share that very same perception that openness drives creativity, connection, and progress in skateboarding and past.”
“Skateboarding is about openness – freedom to precise your self, to attach with folks in every single place, and to maintain pushing ahead,” stated Leal. “That’s why I’m excited to group up with Samsung, a model that believes in openness as a lot as I do. Collectively, we are able to encourage the subsequent era of skaters to create, join, and share their fashion with the world.”
“Skateboarding is a tradition that thrives on creativity and connection,” stated Frank Lamicella, Chief Govt Officer of Avenue League Skateboarding. “Samsung’s help and perception in our imaginative and prescient has been instrumental in serving to us elevate the expertise for skaters and followers alike. This expanded partnership is a testomony to the impression we’ve already made collectively, and we’re excited for what’s nonetheless to return.”
About Avenue League Skateboarding
Since its inception in 2010, Avenue League Skateboarding (SLS) has propelled road skateboarding from a set of impartial standalone occasions to a famend world collection. As pioneers of road skateboarding’s premium qualification system and competitors format, SLS provides an amateur-to-professional pathway and creates thrilling dwell occasions throughout the globe. The SLS Championship Tour is acknowledged because the world’s premier skilled road skateboarding competitors. Occasions happen on custom-built, one-of-a-kind, SLS-certified plazas in main cities around the globe, with the perfect within the sport competing for the best stakes. For extra info, go to StreetLeague.com.
