Abstract
- A brand new report from Counterpoint means that Google’s Pixel handsets are performing properly within the high-end smartphone market.
- In line with the report, Pixel gross sales spiked 105% year-over-year (YoY).
- These gross sales figures bode properly for the way forward for Pixel, however now’s not the time for Google to begin dragging its ft.
A brand new report from Counterpoint Analysis finds that inside the world high-end smartphone market, Google’s Pixel model is on the upswing. In line with the report, which was printed September 8, a year-over-year (YoY) change of 105% has afforded Pixel the brand new distinction of quickest rising premium smartphone model in all the world (by way of 9to5Google).
Google broke into the highest 5 premium smartphone manufacturers after 5 years. Its gross sales doubled YoY, pushed by robust efficiency of the Pixel 9 sequence, enlargement into newer markets and extra aggressive advertising efforts. Google has been specializing in differentiating its Pixel sequence by positioning it as AI-first gadgets with a clear software program expertise, relatively than merely emphasizing {hardware} specs. Client confidence in Pixel gadgets is rising,” writes Counterpoint.
Earlier reviews have advised that Google’s Pixel 9 sequence was a relative hit final yr, and that the Pixel model has overtaken TCL in US market share as of the second quarter of this yr. On the time of writing, Pixel is positioned at fourth place total within the US market, in response to Canalys / Omdia findings.
Most just lately, Google launched its next-generation Pixel 10 sequence of smartphones at a {hardware} occasion on August 20. These Pixel 10 fashions construct upon the foundations of the Pixel 9, whereas bettering on processor efficiency, including in Qi2 wi-fi charging magnets, and ushering within the firm’s Materials 3 Expressive software program period.
The Pixel model is on the upswing
If at first you do not succeed, strive, strive once more
Google has been making an attempt to crack into the high-end smartphone marketplace for the higher a part of 20 years. Going way back to the HTC / T-Cellular G1 in 2008, Google has been pushing to make Android telephones a viable various to the iPhone within the public creativeness.
After a number of years of partnering with authentic gear producers (OEMs) by way of its Nexus program, Google launched its first in-house Pixel smartphone in 2016. 2021 marked yet one more milestone for the corporate, with its Pixel 6 sequence delivery with a customized Tensor processor and a brand new, much more opinionated exterior design language.
…it was Google’s dedication to the Pixel smartphone mission as an entire that ensured longer-term success and viability.
A heavy-handed strategy of huge promoting and beneficiant software program perks like free cloud storage and Gemini Professional have little question performed a task in taking the Pixel’s gross sales numbers in an upward course. Nevertheless, these components alone weren’t sufficient to popularize early Pixel fashions; in my estimation, it was Google’s dedication to the Pixel smartphone mission as an entire that ensured longer-term success and viability.
The Pixel line is a net-positive for Android at massive
I might like to see Google double down on Pixel-branded tablets and PCs
It is nice to see Pixel smartphones proceed to develop in trade prominence, significantly inside the North America market. The Apple iPhone and Samsung Galaxy duopoly has been totally exhausted, and, frankly, I welcome any and all competitors within the home cell house.
Google might have simply as properly given up on its Pixel telephone ambitions after simply a few {hardware} generations, which might’ve secured its destiny inside the notorious Google Graveyard. Fortunately, the corporate did not lose religion. Fairly than pulling a Microsoft and knocking the wind out of its product earlier than giving it an opportunity to mature, Google has been steadily iterating on Pixel, and ten generations later, the work is paying off.
Subsequent, I might like to see Google carry a few of this similar vitality to full-sized computer systems.
Subsequent, I might like to see Google carry a few of this similar vitality to full-sized computer systems. The corporate has a rocky previous in relation to Pixel tablets and Chromebooks, but when it might probably decide to a longer-term imaginative and prescient (maybe one which incorporates a full-blown Android-based PC), I feel it’d be capable to give different PC makers a real run for his or her cash.
