Following the presentation of the brand new iPhone 17 sequence on September 9, 2025, Samsung as soon as once more used its function as a vocal competitor to ship pointed feedback in direction of Apple through social media. With the hashtag #iCant, the Korean producer picked up on a number of key factors of the Apple keynote and targeted on the iPhone 17’s lack of innovation.
As in earlier years, the main target was on foldable shows. Samsung recalled its personal tweet from 2022, which learn: “Tell us when it folds”. With the present follow-up “#iCant imagine that is nonetheless related”, Samsung made it clear that Apple will proceed to be with no foldable in its portfolio in 2025. For Samsung, it is a welcome alternative to emphasise its personal market management on this phase. The corporate has been providing foldable telephones since 2019 and has now reached the sixth technology of its Galaxy Z Fold and Z Flip fashions.
However Samsung didn’t cease at this allusion. The digicam of the brand new iPhone additionally grew to become a goal. With the slogan “48MP x 3 continues to be not 200MP”, they ridiculed the technical variations and referred to their very own high-resolution sensors. Software program features from Apple have been additionally used. Samsung commented on the brand new sleep evaluation with “I can’t imagine some individuals needed to wait 5 years for Sleep Rating” and the dwell translation perform with a smug “Welcome to the get together! #iCant”. The message is obvious: Apple is lagging behind, whereas Samsung presents itself as a pioneer.
As standard, the response to this sort of advertising and marketing was divided. Many Apple supporters praised the brand new units and accused Samsung of focusing an excessive amount of on ridicule as a substitute of its personal improvements. Alternatively, many Samsung followers celebrated the humorous assaults and noticed them as proof of self-confidence and market energy. On the identical time, there are those that query whether or not these repeated aspect blows are literally efficient in the long run or whether or not they’re extra of a burden on the picture, as Samsung has been utilizing the identical tone of voice for years.
General, it’s clear that the rivalry between the 2 corporations has now developed its personal custom. Samsung depends on biting feedback that assure consideration, even when they don’t seem to be at all times obtained positively. Apple itself doesn’t often reply to those provocations, however concentrates on presenting its merchandise in its standard fashion. This ends in a sort of one-sided alternate of blows that now looks like a ritual.
The query of whether or not Samsung can truly lure clients away from Apple with this tactic stays open. What is definite, nonetheless, is that the posts generate dialogue, improve attain and underline Samsung’s picture as a self-confident challenger within the world smartphone market.
Conclusion
The alternate of blows between Samsung and Apple following the launch of the iPhone 17 reveals as soon as once more how a lot the rivalry between the 2 tech giants can be performed out in advertising and marketing. Samsung depends on provocative social media campaigns that particularly tackle weaknesses in Apple’s portfolio and emphasize its personal lead in sure areas, resembling folding units or digicam sensors.
Whether or not this technique will truly persuade shoppers to change in the long run is questionable. Whereas loyal Apple customers usually discover such side-swipes superfluous, they’re properly obtained by Apple’s personal fan base and repeatedly generate a whole lot of protection and dialogue on social media.
One factor is definite: This type of advertising and marketing has lengthy since turn out to be a practice. Samsung consciously accepts being perceived as polarized so as to appeal to consideration. Apple, then again, stays true to its line, ignores the provocations and depends on the product high quality to talk for itself. It’s exactly this interaction that makes the rivalry so thrilling and ensures that it has turn out to be an integral a part of the tech world like a ritual.
Supply: winfuture.de
