Seiko has lastly made it official. Whereas watch followers have been calling red-and-blue bezels “Pepsi” fashions for many years – largely due to the enduring Rolex GMT-Grasp – that is the primary time the drinks large has truly teamed up with a watchmaker. The brand new Seiko 5 Sports activities x Pepsi Restricted Editions mark the primary collaboration between Seiko and Pepsi, and it’s a fizzy slice of watch world historical past.
There are two fashions within the assortment, every “restricted” to 7000 items (so probably not restricted in any respect).
The SSK047 is a 42.5mm SKX-style GMT in black, with a bi-directional bezel in Pepsi purple and blue, a silicone strap, and the fashionable Pepsi brand sitting proudly at six o’clock. It additionally occurs to be the primary GMT within the Seiko 5 Sports activities household to put on a silicone strap.
The second watch, the SRPL99, nods to the unique Seiko 5 Sports activities “Pepsi” designs of the Nineties. It’s a 38mm computerized with a silver-white dial, unidirectional red-and-blue bezel, and a steel bracelet.
This one bears the retro Pepsi brand on the dial and is available in packaging that appears like a classic Pepsi can, whereas the GMT mannequin will get an identical fashionable equal.
Each watches function a Pepsi brand on the exhibition caseback alongside their particular person limited-edition quantity. Inside, you’ll discover Seiko’s workhorse 4R34 motion within the GMT, and the 4R36 computerized within the retro-inspired piece.
Collectors have lengthy dubbed purple and blue watch bezels “Pepsi” fashions, borrowing the nickname from the Rolex GMT-Grasp (in all probability probably the most iconic GMT watch), which popularised the color combo within the Nineteen Fifties. However this launch makes it official.
It’s a playful, surprising collab from a model that hardly ever does licensed partnerships, and a enjoyable nod to one of the vital recognisable watch colourways of all time.
The Seiko 5 Sports activities x Pepsi watches can be found to pre-order from at the moment from Seiko’s web site, priced between £330 and £470 (approx. $425 and $605).
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