On July 8 (native time), Samsung Electronics hosted Samsung Members Join 2025 in New York Metropolis, welcoming over 70 Samsung Members Stars chosen from 17 nations world wide.
Samsung Members is a pre-loaded app and all associated actions that present entry to quite a lot of Galaxy-related information, advantages and group actions. Throughout the app’s group, extremely lively customers who persistently share high-quality content material and have interaction with others are chosen as Samsung Members Stars (hereinafter “Members”).
On the July 2025 Samsung Members Join, Members had been among the many first to get hands-on with the newly unveiled Galaxy Z Fold7, Galaxy Z Flip7 and the subsequent evolution of Galaxy AI.
By means of a collection of curated applications, they captured and shared their real-time experiences — providing genuine insights with their native communities. Teaming up with influencers from #TeamGalaxy, Members co-created content material that showcased the power and pleasure of the second.
Their shared journey is now dwell on Samsung Newsroom. Let’s have a look.
Orientation Kicks Off Connections Between Members
The occasion commenced with a Members Orientation, the place members launched their previous actions inside the Samsung Members group. Members overcame language and cultural variations, laying the groundwork for future collaboration.
▲ Samsung Members partaking and attending to know each other.
A Broader Expertise Unfolds at Galaxy Unpacked 2025
One of the vital anticipated highlights of the occasion was Galaxy Unpacked 2025, held in Brooklyn. Members attended in particular person, being among the many very first to expertise the Galaxy Z Fold7, Galaxy Z Flip7 and the newest AI improvements.
The occasion showcased Samsung’s imaginative and prescient for multimodal Galaxy AI — know-how that understands person intent, responds seamlessly and delivers actually personalised experiences. It marked one other step ahead in Galaxy AI’s evolution right into a trusted companion in on a regular basis life.
▲ Members attending and experiencing Galaxy Unpacked 2025 firsthand.
▲ Members in a hands-on session with the merchandise on the Expertise Zone after Galaxy Unpacked 2025.
Samsung Members Stars Florencia Danloy (Argentina) stated, “The Galaxy Z Fold7, which I first skilled in New York, featured a a lot slimmer and extra refined skilled design. I may instantly really feel the distinction the second I held it in my hand.
Following Galaxy Unpacked 2025, members visited the Galaxy Expertise House, the place they engaged in hands-on actions that includes AI-based multitasking and Google Gemini Reside — offered in artistic methods impressed by Korean tradition.
Sophia Hwang, EVP and Head of Retail crew, Cellular eXperience (MX) Enterprise at Samsung Electronics, stated, “We hope you’ll take this chance to expertise the innovation of our newest Galaxy merchandise all through the Galaxy Expertise House and share your insights with Samsung Members communities world wide.”
▲ Members exploring the Galaxy Expertise House.
▲ Group picture taken after EVP Sophia Hwang’s welcoming speech.
Members and #TeamGalaxy Form Tales Collectively
The workshop introduced Members and #TeamGalaxy collectively for a significant change of Galaxy information and content material creation insights. Drawing on their particular person strengths, they collaborated on the subsequent day’s group mission — discussing Galaxy’s new options, planning storylines and choosing key New York landmarks that may greatest seize their artistic messages.
▲ Members and #TeamGalaxy planning their content material shoot collectively.
An ‘Epic Tour’ With the New Galaxy Units in New York
Set towards the city backdrop of New York Metropolis, the ‘Epic Tour’ supplied Members an opportunity to creatively expertise the Galaxy Z Fold7 and Galaxy Z Flip7.
From creatively reinterpreting Broadway posters utilizing AI to capturing distinctive moments at metropolis landmarks with FlexCam, Members introduced their concepts to life. Every crew labored on idea planning, real-time filming and modifying — culminating in compelling content material co-produced with #TeamGalaxy.
Samsung Members Stars Darshan Kiran Jaiswal (India) stated, “The magic of Galaxy AI goes past modifying — it actually looks like having a artistic companion proper in your pocket!”
▲ Members and #TeamGalaxy working collectively on their mission.
On the Gala Evening, Members loved a significant night set to dwell jazz and framed by the New York skyline. Members considered artistic group images co-created with #TeamGalaxy through the Epic Tour mission. A dwell vote chosen the perfect shot, including a enjoyable spotlight to the night.
▲ Sharing the group mission images from the Epic Tour at Gala Evening.
Over 4 inspiring days, Samsung Members Join 2025 gave Members a singular alternative to dive deep into the Galaxy Z Fold7, Galaxy Z Flip7 and the subsequent chapter of Galaxy AI. Greater than only a product showcase, it was a world platform for connection — strengthening the bond between Members and the model.
