{"id":25099,"date":"2026-04-09T18:16:10","date_gmt":"2026-04-09T09:16:10","guid":{"rendered":"https:\/\/aireviewirush.com\/?p=25099"},"modified":"2026-04-09T18:16:10","modified_gmt":"2026-04-09T09:16:10","slug":"how-the-apv-codec-powers-the-full-cell-video-expertise-on-galaxy-s26-extremely-samsung-world-newsroom","status":"publish","type":"post","link":"https:\/\/aireviewirush.com\/?p=25099","title":{"rendered":"How the APV Codec Powers the Full Cell Video Expertise on Galaxy S26 Extremely \u2013 Samsung World Newsroom"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>We\u2019re dwelling in an period the place anybody generally is a creator. As cellphones make it easy to seize high-quality video, what was as soon as for professionals has change into a part of on a regular basis life.<\/p>\n<p>Samsung Electronics has independently developed the APV (Superior Skilled Video) codec, a know-how designed to allow high-quality video enhancing and has launched it as open supply. The codec made its debut on Galaxy S26 Extremely launched in March, setting a brand new benchmark for cell video creation. By preserving picture high quality whereas minimizing loss all through the enhancing course of, APV permits extra exact, professional-grade video manufacturing.<\/p>\n<p>Samsung Newsroom sat down with builders from the Visible Answer Workforce of Cell eXperience (MX) Enterprise at Samsung Electronics to listen to the story behind APV, from technical challenges confronted in improvement to the pondering that formed it.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/img.global.news.samsung.com\/global\/wp-content\/uploads\/2026\/04\/08115219\/Samsung-Mobile-Galaxy-S26-Ultra-APV-codec-Interview_main1.jpg\" alt=\"Junseang Min (left) and Sunmi Yoo (right) of MX Business at Samsung Electronics\" class=\"wp-image-172451\"\/><figcaption class=\"wp-element-caption\">\u25b2 Junseang Min (left) and Sunmi Yoo (proper) of MX Enterprise at Samsung Electronics<\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a2c0073edc4a\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a2c0073edc4a\"  type=\"checkbox\" id=\"item-6a2c0073edc4a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/aireviewirush.com\/?p=25099\/#Q_What_led_to_the_event_of_the_APV_codec\" title=\"Q. What led to the event of the APV codec?\">Q. What led to the event of the APV codec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/aireviewirush.com\/?p=25099\/#Q_What%E2%80%99s_the_APV_codec_and_what_are_its_key_benefits\" title=\"Q. What&#8217;s the APV codec, and what are its key benefits?\">Q. What&#8217;s the APV codec, and what are its key benefits?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/aireviewirush.com\/?p=25099\/#Q_Why_did_you_select_to_launch_APV_as_open_supply\" title=\"Q. Why did you select to launch APV as open supply?\">Q. Why did you select to launch APV as open supply?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/aireviewirush.com\/?p=25099\/#Q_What_have_been_the_important_thing_priorities_in_implementing_APV_codec_on_a_cell_gadget\" title=\"Q. What have been the important thing priorities in implementing APV codec on a cell gadget?\">Q. What have been the important thing priorities in implementing APV codec on a cell gadget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/aireviewirush.com\/?p=25099\/#Q_How_does_it_really_feel_to_see_the_APV_codec_debut_on_Galaxy_S26_Extremely\" title=\"Q. How does it really feel to see the APV codec debut on Galaxy S26 Extremely?\">Q. How does it really feel to see the APV codec debut on Galaxy S26 Extremely?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/aireviewirush.com\/?p=25099\/#Q_As_a_developer_from_the_Visible_Answer_Workforce_what_are_your_plans_going_ahead\" title=\"Q. As a developer from the Visible Answer Workforce, what are your plans going ahead?\">Q. As a developer from the Visible Answer Workforce, what are your plans going ahead?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_What_led_to_the_event_of_the_APV_codec\"><\/span>Q. What led to the event of the APV codec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Yoo:<\/strong> Typical video codecs expertise some knowledge loss through the compression course of required to scale back file dimension. Specifically, because the repeated enhancing course of tends to end in noticeable degradation in picture high quality, a brand new codec has been developed to basically handle these limitations.<\/p>\n<p>To this finish, we proposed a collaboration with Samsung Analysis. Samsung Analysis took the lead in standardizing APV, after which MX enterprise labored intently over the previous three years to make sure its help as a part of the Android normal.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_What%E2%80%99s_the_APV_codec_and_what_are_its_key_benefits\"><\/span>Q. What&#8217;s the APV codec, and what are its key benefits?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Yoo:<\/strong> APV is a video codec that has been formally standardized by the Web Engineering Job Power (IETF). It&#8217;s optimized for enhancing, preserving as a lot knowledge as attainable whereas delivering wonderful compression effectivity relative to picture high quality. On the similar high quality stage, it could actually cut back file dimension by greater than 10 % in comparison with comparable codecs.<\/p>\n<p><strong>Min:<\/strong> It additionally delivers refined colour copy primarily based on the YUV 4:2:2 and achieves visually lossless stage of picture high quality, whereas sustaining minimal degradation even after a number of rounds of enhancing.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/img.global.news.samsung.com\/global\/wp-content\/uploads\/2026\/04\/08115938\/Samsung-Mobile-Galaxy-S26-Ultra-APV-codec-Interview_main2.jpg\" alt=\"\" class=\"wp-image-172453\"><figcaption class=\"wp-element-caption\">\u25b2 Sunmi Yoo discusses key benefits of the APV codec.<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_Why_did_you_select_to_launch_APV_as_open_supply\"><\/span>Q. Why did you select to launch APV as open supply?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Yoo:<\/strong> We selected to develop APV as open supply to encourage wider adoption and to construct an ecosystem by standardization \u2014 in the end bringing the know-how and its advantages to extra customers. Irrespective of how superior a know-how is, if it isn\u2019t extensively used, it turns into out of date.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_What_have_been_the_important_thing_priorities_in_implementing_APV_codec_on_a_cell_gadget\"><\/span>Q. What have been the important thing priorities in implementing APV codec on a cell gadget?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Min:<\/strong> Shifting from standardization to commercialization was a problem on a very totally different stage. To allow real-time processing of UHD and 8K video inside the constraints of cell units, efforts have been targeted on thermal administration and system-level optimization. With APV, UHD 30fps footage can attain as much as 6GB per minute, so we partnered with Samsung Electronics\u2019 Reminiscence Enterprise to make sure knowledge storage stability. On account of validating the most recent Samsung moveable SSD fashions throughout all recording resolutions on Galaxy S26 Extremely over greater than 9 check cycles, steady knowledge switch efficiency was secured even beneath high-load circumstances.<\/p>\n<p><strong>Yoo:<\/strong> Constructing the APV ecosystem additionally required shut collaboration with a variety of companions. We labored intently not solely with chipset producers, but additionally with firms growing enhancing instruments and video gamers.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_How_does_it_really_feel_to_see_the_APV_codec_debut_on_Galaxy_S26_Extremely\"><\/span>Q. How does it really feel to see the APV codec debut on Galaxy S26 Extremely?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Yoo:<\/strong> As extra expert-level customers corresponding to YouTubers and influencers emerge, we needed to decrease the boundaries to entry for video manufacturing, which has historically required entry to skilled tools. Galaxy S26 Extremely comes with 4 built-in cinematic LUTs (Look-Up Tables), and we hope this enables extra customers to simply create film-like visuals proper from their arms.<\/p>\n<p><strong>Min:<\/strong> What stands out most to me is growing a devoted professional equipment for Galaxy S26 Extremely in collaboration with a digicam accent specialist. Regardless of the tight timeline main as much as the Galaxy Unpacked the place the product was unveiled, we have been in a position to refine the general high quality, which makes it particularly significant. It laid the muse for Galaxy to be utilized in skilled video manufacturing workflow.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/img.global.news.samsung.com\/global\/wp-content\/uploads\/2026\/04\/08120256\/Samsung-Mobile-Galaxy-S26-Ultra-APV-codec-Interview_main3.jpg\" alt=\"\" class=\"wp-image-172454\"><figcaption class=\"wp-element-caption\">\u25b2 Junseang Min talks in regards to the APV codec debut on Galaxy S26 Extremely.<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_As_a_developer_from_the_Visible_Answer_Workforce_what_are_your_plans_going_ahead\"><\/span>Q. As a developer from the Visible Answer Workforce, what are your plans going ahead?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Yoo:<\/strong> We plan to proceed advancing the codec in order that each customers and creators can discover even larger worth in Galaxy-based video enhancing. Via APV, we stay up for the day when Galaxy S26 Extremely is even utilized in movie manufacturing environments.<\/p>\n<p><strong>Min:<\/strong> Our purpose is to make it simpler for on a regular basis customers to create skilled, cinematic content material. We\u2019ll additionally proceed collaborating with companions to develop the APV ecosystem.<\/p>\n<p>With the APV codec, Galaxy S26 Extremely strikes past incremental innovation. It lowers boundaries to entry whereas elevating the bar for what cell video manufacturing could be. An period has arrived the place a single Galaxy gadget can take customers from capturing to enhancing to sharing at knowledgeable stage. And on the intersection of Galaxy S26 Extremely\u2019s know-how and creators\u2019 creativeness, the probabilities are large open.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re dwelling in an period the place anybody generally is a creator. As cellphones make it easy to seize high-quality video, what was as soon as for professionals has change into a part of on a regular basis life. Samsung Electronics has independently developed the APV (Superior Skilled Video) codec, a know-how designed to allow [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-25099","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile"],"_links":{"self":[{"href":"https:\/\/aireviewirush.com\/index.php?rest_route=\/wp\/v2\/posts\/25099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aireviewirush.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aireviewirush.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aireviewirush.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aireviewirush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25099"}],"version-history":[{"count":1,"href":"https:\/\/aireviewirush.com\/index.php?rest_route=\/wp\/v2\/posts\/25099\/revisions"}],"predecessor-version":[{"id":25100,"href":"https:\/\/aireviewirush.com\/index.php?rest_route=\/wp\/v2\/posts\/25099\/revisions\/25100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aireviewirush.com\/index.php?rest_route=\/wp\/v2\/media\/25101"}],"wp:attachment":[{"href":"https:\/\/aireviewirush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aireviewirush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aireviewirush.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}