<\/span><\/h2>\nThe market has shifted. Clients aren\u2019t shopping for expertise for expertise\u2019s sake\u2014they\u2019re shopping for outcomes that transfer their companies ahead. Which means companions should be acknowledged not only for what they promote, however for the capabilities they convey, the outcomes they ship, and the experiences they create.<\/span>\u00a0<\/span><\/p>\nTo not solely preserve however enhance relevance with our shared prospects, we should proceed to develop\u2014collectively.\u00a0 The outdated methods\u2014check-the-box specializations, disconnected necessities\u2014not replicate the affect of at present\u2019s ecosystem. That\u2019s why we reworked. <\/span>The Cisco 360 Associate Program is a brand new method of defining associate worth in a various ecosystem, leading to an outcome-driven method aligned to the One Cisco imaginative and prescient and powered by AI.<\/span><\/b>\u00a0<\/span><\/p>\n<\/span>Profitability on the Core<\/span><\/b>\u00a0<\/span><\/span><\/h2>\nDevelopment and evolution are on the heart of the brand new program. The market calls for it, our prospects anticipate it, and our ecosystem thrives on it. However the one sturdy <\/span>how<\/span><\/i>\u2014the best way we guarantee this evolution really lasts\u2014is by centering our method, as we at all times have, on associate profitability.<\/span>\u00a0<\/span><\/p>\nAs a result of none of this issues should you can’t have worthwhile progress. That\u2019s why profitability stays on the heart of the brand new program.<\/span><\/b>\u00a0<\/span><\/p>\nWe all know you\u2019re keen\u2014and generally anxious\u2014about how profitability will translate. <\/span>That\u2019s precisely why we\u2019ve been within the pre-qualification part since August: to offer you early visibility into how your investments present up within the Cisco 360 Associate Program.<\/span><\/b> And it\u2019s why we\u2019re sharing updates now, 5 months forward of launch\u2014so you could have readability and confidence to information your small business and reassure your groups.<\/span>\u00a0<\/span><\/p>\nAs we speak, with VIP 46, we\u2019re within the richest rebate interval ever rewarding companions for his or her funding in buyer must construct AI prepared datacenters, a future proof office and digital resilience \u2014<\/span>this ultimate VIP isn\u2019t an finish\u2014it\u2019s a starting. It\u2019s the bridge to the Cisco Associate Incentive, launching alongside the brand new program in February 2026. <\/span><\/b>The Cisco Associate Incentive simplifies incentives into one framework that rewards companions throughout Land, Undertake, Increase, and Renew. We\u2019re rising transparency, predictability, and pace\u2014delivering rebates sooner than ever.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\nNo different vendor is making this sort of dedication to associate profitability and sturdy progress.<\/span><\/b>\u00a0<\/span><\/p>\n<\/span>The Energy of Associate Capabilities<\/span><\/b>\u00a0<\/span><\/span><\/h2>\nTechnical energy has by no means been extra important\u2014or extra seen. This 12 months alone, companions earned 236,000 Safety certificates by the Cisco Black Belt Academy\u2014a 107% enhance 12 months over 12 months, and a 58% enhance throughout all portfolios. Safety has develop into our fastest-growing structure, outpacing even networking.<\/span>\u00a0<\/span><\/p>\nThat momentum is being supported by our $80M funding in Cisco U., accelerating the way you study, apply, and scale your experience. The extra succesful you develop into, the extra confidence you encourage in prospects\u2014and the extra you\u2019ll enhance your Associate Worth Index throughout the new program.<\/span>\u00a0<\/span><\/p>\nThis isn\u2019t summary\u2014it\u2019s proof of the ecosystem\u2019s energy in motion. Collectively, we\u2019re elevating the bar.<\/span>\u00a0<\/span><\/p>\n<\/span>The Energy of the Cisco Model<\/span><\/b>\u00a0<\/span><\/span><\/h2>\nModel energy issues. Clients need readability when choosing the proper associate, they usually belief the enduring Cisco title. Over 150,000 Cisco associate logos have been downloaded in recent times, underscoring the worth companions place on being visibly linked to Cisco.<\/span>\u00a0<\/span><\/p>\nThat\u2019s why we\u2019re investing greater than ever within the Cisco associate model and brand, with the total assist of our associate advertising group.<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/p>\nWe additionally acknowledge that for a lot of of you, Gold has been greater than a designation\u2014it\u2019s been integral to the way you\u2019ve achieved enterprise for years. That pleasure is actual, and we honor it. However the actuality is the market has developed, and Gold alone can not seize the total depth of your capabilities, experience, and worth to prospects.<\/span>\u00a0<\/span><\/p>\nYou will have at all times been greater than a designation. <\/span>With Cisco Portfolio Associate and Cisco Most popular Portfolio Associate, we will now replicate your true energy\u2014your energy, capabilities, and experience\u2014in a method prospects can clearly perceive and belief.<\/span><\/b>\u00a0<\/span><\/p>\nWe additionally know this modification carries emotion. Gold has a legacy we deeply respect, and we\u2019re constructing on it\u2014not erasing it. The Cisco associate model stays one of the crucial highly effective differentiators within the trade. And with our developed designations, we\u2019re making that energy even clearer, signaling to prospects precisely the place you deliver deep technical experience, confirmed engagement, and robust lifecycle practices.<\/span>\u00a0<\/span><\/p>\nAnd, for the primary time ever, we\u2019ve additionally introduced prospects alongside on this journey. Our new buyer advertising marketing campaign launched in April and has already delivered 42 million impressions\u2014dramatically outperforming trade benchmarks<\/span>. It\u2019s a daring message to the market: Cisco companions are the only option for delivering outcomes.<\/span><\/b>\u00a0<\/span><\/p>\n<\/span>The Energy of the Associate Expertise<\/span><\/b>\u00a0<\/span><\/span><\/h2>\nCapabilities and model recognition solely go thus far with out the precise expertise behind them. That\u2019s the place PXP, the Associate Expertise Platform, is available in. PXP is the entrance door for each Cisco associate, offering a linked, automated, real-time view of the place you land throughout the new program.<\/span>\u00a0<\/span><\/p>\nSince Associate Summit final 12 months, lively PXP customers have grown 52%, with 29% progress in net-new companions partaking on the platform. It\u2019s the place to see your Associate Worth Index, observe profitability, and align with Cisco\u2019s technique. And as AI turns into the muse of associate and account group interactions, PXP will solely develop in significance.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n<\/span>Main Collectively\u2014With Confidence<\/span><\/b>\u00a0<\/span><\/span><\/h2>\nTransformation isn’t simple, and daring strikes invite questions. We all know the trade is watching carefully, and we all know you’re, too. You\u2019re asking: <\/span>\u201cWill I’ve sufficient element to plan my profitability?\u201d<\/span><\/i> \u201cWill I’ve the sources to make this shift?\u201d<\/span><\/i> \u201cDoes my enterprise mannequin align with the brand new method?\u201d<\/span><\/i> \u201cWhy change in any respect?\u201d<\/span><\/i>\u00a0<\/span><\/p>\nThese are honest questions\u2014and precisely why we stay dedicated to continued transparency by pre-qualification and common updates. <\/span>Our purpose is to interchange uncertainty with readability, and to construct the arrogance you have to information your groups and your prospects.<\/span><\/b>\u00a0<\/span><\/p>\nSimilar to sending a toddler off to school, this second is each thrilling and daunting. There\u2019s pleasure in how far we\u2019ve come, pleasure for what lies forward, and the information that we\u2019re getting into one thing larger. That\u2019s precisely the place we’re with the Cisco 360 Associate Program.<\/span>\u00a0<\/span><\/p>\nThe second is now. And collectively, we\u2019ll flip this new starting into sturdy, worthwhile progress\u2014for you, for Cisco, and for our prospects.<\/span><\/b>\u00a0<\/span><\/p>\n\u00a0<\/p>\n\n
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